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Strategic Innovation

  • Making glucose testing child's play

    • Didget
    • UK
    • 2009

    A link-up between a healthcare company and a gaming console brand turns a potentially traumatic experience for children into a fun one.

    Rated zero stars
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  • Unicef Tap Project

    • Unicef
    • Global
    • 2007

    Simple donation scheme starts in New York, and travels the world.

    Rated zero stars
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  • Haiti SMS SOS

    Haiti SMS SOS

    • Red Cross
    • USA
    • 2010

    SMS proves perfect channel for emergency fundraising in Haiti

    Rated five stars
    Read more
  • Empowering women

    • Women Empowerment Program
    • Lebanon
    • 2009

    Women’s empowerment gains power through words in award-winning Middle East campaign.

    Rated zero stars
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  • Blue sky thinking

    • Sixt
    • Germany
    • 2009

    Sixt uses some silver iodide and Top Gun imagery to treat Europe's wettest city to perfect weather for convertibles.

    Rated five stars
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  • Fire safety

    • KFC
    • USA
    • 2010

    KFC uses innovative public/private fire safety initiative for a new product line.

    Rated zero stars
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  • How we respond is who we are

    • Nokia
    • Global
    • 2009

    Nokia encourages people to use technology to take action and improve the world around us

    Rated zero stars
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  • Celebrating mispronunciation

    Celebrating mispronunciation

    • Pepsi
    • Argentina
    • 2009

    Pepsi embraces the fact that people in Argentina find it hard to pronounce the brand name

    Rated zero stars
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  • It was all yellow

    • Yellow Pages
    • New Zealand
    • 2009

    Yellow Pages New Zealand creates a crowdsourced Yellow chocolate bar

    Rated zero stars
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  • Crowdsourcing power

    • Duracell
    • USA
    • 2009

    Duracell gets people to pedal-up some New Year’s Eve power.

    Rated zero stars
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  • Hedge fund

    • Stella Artois
    • UK
    • 2009

    Stella starts a fund to help save the UK's hedges

    Rated zero stars
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  • A time for giving

    A time for giving

    • Heineken
    • Malaysia
    • 2008

    Heineken gives back to the community at Christmas during times of economic hardship

    Rated four stars
    Read more
  • Stella goes green

    Stella goes green

    • Stella Artois
    • Global
    • 2009

    Stella creates Christmas cards to save trees

    Rated zero stars
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  • Font created by car

    • Toyota iQ
    • Global
    • 2009

    Toyota creates a font using the movements of a car to launch the Toyota iQ

    Rated zero stars
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  • Demonstrating fuel efficiency

    • Suzuki
    • Denmark
    • 2009

    Suzuki rebrands an entire gas station, offering people a 30% discount off their fuel

    Rated zero stars
    Read more
  • All's fair in beer and war

    • Shiner
    • USA
    • 2009

    Shiner turns corporate exclusion to its advantage.

    Rated zero stars
    Read more
  • World without walls

    • Fiat
    • Europe
    • 2009

    Fiat uses a human rights issue to promote its lancet model.

    Rated zero stars
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  • Something smells fishy

    • Ivar's
    • USA
    • 2009

    The Seattle press falls hook, line and sinker for Ivar’s hoax.

    Rated zero stars
    Read more
  • Calling for English

    • BBC World Service Trust
    • Bangladesh
    • 2009

    The BBC World Service Trust provides mobile English lessons for people in Bangladesh.

    Rated zero stars
    Read more
  • Virtual recruitment

    • Royal Navy
    • UK
    • 2009

    Royal Navy creates an app to boost recruitment.

    Rated zero stars
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  • Wottle that bottle

    • Brita
    • UK
    • 2008

    Brita launches sustainable designer water bottle

    Rated five stars
    Read more
  • Space chair

    • Toshiba
    • USA
    • 2009

    Toshiba sends a chair into space.

    Rated zero stars
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  • Blooming brilliant

    • Toyota
    • USA
    • 2009

    Toyota goes green-fingered to promote its Prius.

    Rated zero stars
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  • Tide's Stain Brain

    • Tide
    • USA
    • 2009

    Tide develops an app to help beat stains.

    Rated zero stars
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  • Grime voting

    • Office for National Statistics
    • UK
    • 2009

    The UK Government looks to reach out to the urban generation.

    Rated zero stars
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  • Why cope when you can hope?

    • Hopenhagen
    • Global
    • 2009

    The UN and the IAA team up to create a sustainability marketing campaign centred around the Climate Change Conference in Copenhagen.

    Rated five stars
    Read more
  • The Weak Shop

    • British Columbia Dairy Foundation
    • Canada
    • 2009

    BC Dairy Foundation uses reverse psychology to promote the benefits of milk.

    Rated four stars
    Read more
  • Glad to the rescue

    • Glad
    • Canada
    • 2009

    A bin liner brand comes to the rescue of the people of Toronto during a month-long garbage collector strike.

    Rated four stars
    Read more
  • Feel good ripple

    • Servus Credit Union
    • Canada
    • 2009

    Servus starts a positive financial ripple

    Rated five stars
    Read more
  • Franchise solution for women in developing world

    • SHE
    • Rwanda
    • 2009

    Charity Sustainable Health Enterprises uses print to drive its new business model to solve sanitary towel troubles

    Rated zero stars
    Read more
  • Bean Counting

    • Nespresso
    • Global
    • 2006

    Nespresso relies on exclusivity and ethics to drive sales.

    Rated four stars
    Read more
  • Blind talent

    Blind talent

    • Volvo
    • Global
    • 2009

    Volvo teases viewers with its new vehicle.

    Rated four stars
    Read more
  • Beer brand advocacy

    • Kozel
    • Russia
    • 2009

    Kozel encourages drinkers to become brand advocates.

    Rated three stars
    Read more
  • Happy travels

    • Coca Cola
    • Global
    • 2009

    Coke launches a global campaign to define happiness.

    Rated three stars
    Read more
  • Give and you will receive

    • Orange
    • UK
    • 2009

    Orange launches a second year of its charity-based initiative RockCorps, encouraging young people to volunteer in community projects

    Rated zero stars
    Read more
  • Blue collar boots

    • Timberland
    • USA
    • 2009

    Timberland changes its positioning to target blue collar workers.

    Rated zero stars
    Read more
  • Tides of time

    • Jaeger LeCoultre
    • Global
    • 2008

    Jaeger-LeCoultre, International Herald Tribune and Unesco form an environmentally responsible triumvirate.

    Rated five stars
    Read more
  • Brand pinpoints

    • Yellow Pages Online
    • Canada
    • 2008

    A real-life depiction of a TV ad prompted recall and word-of-mouth for a household name.

    Rated zero stars
    Read more
  • Turning rooms into art

    • Hotel F1
    • France
    • 2009

    Hotel F1 highlights its heritage of innovation by allowing artists to redecorate its rooms.

    Rated zero stars
    Read more
  • YouTuba

    • YouTube
    • Global
    • 2009

    YouTube organises a global concert

    Rated zero stars
    Read more
  • Eliminating Racism. Empowering Women.

    • YWCA
    • UK
    • 2005

    The YWCA highlights the issue of misogyny in mainstream society

    Rated zero stars
    Read more
  • Global answers

    • Google
    • Global
    • 2008

    Google gets its audience to think big.

    Rated zero stars
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  • Year Zero

    • Nine Inch Nails
    • USA
    • 2007

    Nine Inch Nails creates an elaborate viral campaign that takes fans on an adventure into a near-future dystopia.

    Rated zero stars
    Read more
  • A greater cause

    • Modelo
    • Portugal
    • 2007

    A Portuguese supermarket does social responsibility on a grand scale, gaining media owner and celebrity support.

    Rated zero stars
    Read more
  • Dim thinking

    • Discount Bank
    • Israel
    • 2009

    Discount Bank turns on its green credentials by turning off.

    Rated zero stars
    Read more
  • Bright idea for paint brand

    • Dulux
    • Brazil
    • 2009

    A paint brand's promotional idea helps consumers visualise the effect of transforming the colour of their walls at home

    Rated zero stars
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  • Fabergé sparkles again

    • Faberge
    • Global
    • 2009

    Faberge designs an online shopping experience tailored to its clients needs.

    Rated zero stars
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  • Delivering business expertise

    • Royal Mail
    • UK
    • 2008

    Royal Mail demonstrates it has more to offer customers than letters and parcels.

    Rated zero stars
    Read more
  • Head to head

    • Nortel
    • Global
    • 2008

    Nortel goes head to head with Cisco systems to increase its market share of the enterprise networking category.

    Rated zero stars
    Read more
  • Men versus Women Challenge

    • Nike
    • Global
    • 2009

    Nike launches a battle of the sexes within its Nike+ community

    Rated zero stars
    Read more

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  • Clear
  • Indonesia
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