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Cream is a new online service for media and marketing professionals that indexes and analyses best practice examples of brand communications from around the world. Only Cream offers inspiration and insight through daily news, analysis, monthly reports and over 3,000 case studies of leading marcomms innovation.

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Best practice advertising and marketing case studies from world's leading brands.

  • This is the end

    • Doritos
    • Canada
    • 2011

    Fans are invited to kill an unwanted flavour in 'reverse' product launch.

    Rated five stars
    Read more
  • Babycenter

    • Babycentre
    • Global
    • 2010

    Website for new parents goes mobile to access ethnic audience.

    Rated zero stars
    Read more
  • 96 Hours with SoBe

    • SoBe Adrenaline Rush
    • Panama
    • 2010

    The SoBe energy drink ensures festival-goers in Panama don’t miss a moment.

    Rated zero stars
    Read more
  • Let's get a replay

    • Gatorade
    • USA
    • 2010

    Gatorade lets middle-aged men re-live the sporting achievements of their youth.

    Rated five stars
    Read more
  • Man your man responses

    • Old Spice
    • USA
    • 2010

    Old Spice capitalises on viral hit and strikes social media gold with video response activity

    Rated zero stars
    Read more
  • Doggy ice cream

    • Boomerang Pets
    • UK
    • 2010

    The Boomerang Pets Party goes for the canine invite using a bespoke doggy ice-cream van.

    Rated zero stars
    Read more
  • Safe and stylish

    • Honda
    • India
    • 2008

    Honda targets young drivers, and makes road safety something to be proud of.

    Rated zero stars
    Read more
  • Live every litre: The movie

    • Honda
    • Europe
    • 2010

    Honda crowd-source a film to promote the CR-Z hybrid car

    Rated zero stars
    Read more
  • Hot wake up call for cooling gel

    • Neutrogena
    • China
    • 2009

    Neutrogena gives Hong Kong's men a wake-up call from superstar Elanne Kwong, to promote its new Cooling Cleansing Gel.

    Rated zero stars
    Read more
  • Be unstoppable

    • Compeed
    • UK
    • 2010

    Plaster brand targets key events and sore foot hot-spots, to keep spectators comfortable on their feet.

    Rated zero stars
    Read more
  • Replay

    Replay

    • Gatorade
    • USA
    • 2009

    Gatorade reignites old rivalries by bringing together high school sports teams more than a decade later

    Rated zero stars
    Read more
  • Turn to 30

    • Ariel
    • UK
    • 2009

    Ariel encourages eco-friendly changes in consumer washing habits

    Rated zero stars
    Read more
  • Pepsi Refresh Project

    • Pepsi
    • USA
    • 2010

    Pepsi pulls its opening spot at the Super Bowl to launch community project.

    Rated zero stars
    Read more
  • Nimble as a mouse

    • Toyota iQ
    • New Zealand
    • 2010

    Toyota turns a car into a giant, fully-functioning computer mouse

    Rated five stars
    Read more
  • Fight rumour with rumour

    • Actimel
    • Argentina
    • 2010

    Danone fights viral slurs with an innovative digital rumour campaign.

    Rated zero stars
    Read more
  • World Cup trade-in

    • Sony
    • UK
    • 2010

    Sony encourages consumers to trade in their old electrical items.

    Rated four stars
    Read more
  • Honda's Insight challenge

    • Honda
    • Spain
    • 2009

    Honda challenge Spaniards to go green in their driving habits.

    Rated zero stars
    Read more
  • Did you know?

    • Oral B
    • Israel
    • 2009

    Oral B targets consumers with an anti-bacterial message in “anti-contextual” point-of-sale locations

    Rated zero stars
    Read more
  • Women against lazy shaving

    • Gillette
    • India
    • 2009

    Gillette rallies Indian women to its clean-shaven cause in a bid to promote its razors to men.

    Rated zero stars
    Read more
  • Stained moments

    • Ariel
    • Turkey
    • 2009

    Ariel targets moments of stain danger in the life of Turkish housewives.

    Rated zero stars
    Read more
  • GSK and drag queens fight HIV

    • GlaxoSmithKline
    • USA
    • 2009

    GSK targets two very different audiences living with HIV.

    Rated five stars
    Read more
  • Pringles party king

    • Pringles
    • Australia
    • 2009

    Pringles throws a dream party, and wins over youth crowd.

    Rated zero stars
    Read more
  • Fantasy band manager

    • Pepsi
    • China
    • 2009

    Pepsi uses mobile to keep consumers engaged with its Battle of the Bands competition.

    Rated zero stars
    Read more
  • Made for each other

    • Frito-Lay
    • USA
    • 2009

    Frito-Lay uses the power of love to promote dips.

    Rated four stars
    Read more
  • Mascara goes underground

    • Cover Girl
    • Canada
    • 2010

    Covergirl takes over the subway with a range of new formats to promote its lengthening mascara

    Rated zero stars
    Read more
  • Brighter mornings

    Brighter mornings

    • Tropicana
    • Canada
    • 2010

    Tropicana becomes Canada’s National Provider of Brighter Mornings

    Rated five stars
    Read more
  • Battle of the bands

    • Pepsi
    • China
    • 2009

    Pepsi create its own brand ambassadors in China with music talent show.

    Rated zero stars
    Read more
  • Gillette uncut

    • Gillette
    • USA
    • 2009

    Gillette goes for rock'n'roll imagery in latest celebrity fronted campaign.

    Rated zero stars
    Read more
  • Interactive truck

    • ACDelco
    • United Arab Emirates
    • 2009

    Mobile truck advertisement drives sales up 28%

    Rated zero stars
    Read more
  • Fire safety

    • KFC
    • USA
    • 2010

    KFC uses innovative public/private fire safety initiative for a new product line.

    Rated four stars
    Read more
  • Celebrating mispronunciation

    Celebrating mispronunciation

    • Pepsi
    • Argentina
    • 2009

    Pepsi embraces the fact that people in Argentina find it hard to pronounce the brand name

    Rated zero stars
    Read more
  • Crowdsourcing power

    • Duracell
    • USA
    • 2009

    Duracell gets people to pedal-up some New Year’s Eve power.

    Rated zero stars
    Read more
  • Hopping mad

    • Sony Ericsson
    • Global
    • 2009

    Sony pumps up space hoppers as part of its Spark Something campaign

    Rated zero stars
    Read more
  • Font created by car

    • Toyota iQ
    • Global
    • 2009

    Toyota creates a font using the movements of a car to launch the Toyota iQ

    Rated zero stars
    Read more
  • L'Oreal turns fantasy into reality

    • L'Oreal
    • Malaysia
    • 2005

    L'Oreal targets young urban Malays in its sponsorship of popular talent show, Akademi Fantasia.

    Rated zero stars
    Read more
  • Blooming brilliant

    • Toyota
    • USA
    • 2009

    Toyota goes green-fingered to promote its Prius.

    Rated zero stars
    Read more
  • Webisodes for women

    • Sym
    • Brazil
    • 2009

    Sym creates a series of webisodes to promote its new range.

    Rated zero stars
    Read more
  • Tide's Stain Brain

    • Tide
    • USA
    • 2009

    Tide develops an app to help beat stains.

    Rated zero stars
    Read more
  • Clean and Clear winks via MSN

    • Clean & Clear
    • UK
    • 2006

    Johnson & Johnson brand creates animated personalised “winks" for teenage girls to send via Instant Messenger.

    Rated zero stars
    Read more
  • Hybrid ad

    • Prius
    • USA
    • 2009

    Interaction sells Toyota’s new app.

    Rated zero stars
    Read more
  • Queen of Bath

    • Herbal Essences
    • Israel
    • 2006

    A haircare brand invites people to sing into their shampoo bottles and create their own music videos.

    Rated zero stars
    Read more
  • Twilight football

    • Sony
    • Global
    • 2009

    Sony organises seven football games around the globe to promote its low-light camera.

    Rated zero stars
    Read more
  • Smooth as ice

    • Gillette
    • USA
    • 2008

    To communicate that its razors leave skin as smooth as ice, Gillette mounted a large prop razor onto an ice resurfacing truck at hockey matches.

    Rated zero stars
    Read more
  • Sleepless nights

    • Tylenol
    • Global
    • 2009

    Tylenol aims to improve its consumers’ quality of life.

    Rated zero stars
    Read more
  • Creative challenge

    Creative challenge

    • Pepsi
    • Asia Pacific
    • 2009

    Pepsi aims to engage over 30 million Chinese with its latest Creative Challenge.

    Rated five stars
    Read more
  • Bottled motivation to recycle

    • Pepsi
    • India
    • 2009

    Pepsi create sculptures to encourage recycling in India.

    Rated zero stars
    Read more
  • Countdown to clear skin

    • Clean & Clear
    • Asia Pacific
    • 2009

    Clean & Clear uses brand advocates to endorse its new product.

    Rated zero stars
    Read more
  • Cinematic Advertising

    • Johnsons Baby Oil
    • Asia Pacific
    • 2008

    Johnson's Baby Oil drives product usage by promoting the product in cinema screenings with creche facilities

    Rated zero stars
    Read more
  • Think about wasting water

    • Ariel
    • Germany
    • 2008

    Ariel appeals to the environmentally conscious, with a campaign that centres around saving water

    Rated zero stars
    Read more
  • Ads in a Classifieds Section

    • 7 UP
    • United Arab Emirates
    • 2005

    Rated zero stars
    Read more

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