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  • Five runners, 650,000 followers

    • Nike
    • Argentina
    • 2009

    Nike allows a huge audience to experience what it feels like to run a 10k race

    Rated zero stars
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  • King of bargains

    • Tele2
    • Norway
    • 2009

    A telecoms company cements its position as the king of bargains by giving away ad space for free

    Rated zero stars
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  • Max effect toilet

    • Georgia Max Coffee
    • Japan
    • 2009

    Japanese winter sports enthusiasts treated to branded loo-luge experience

    Rated zero stars
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  • Ask Richard

    • FBi
    • Australia
    • 2009

    Radio station rallies listeners in bid to stay on the air

    Rated zero stars
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  • Transatlantic tug-of-war

    • Bezeq
    • Israel
    • 2009

    An Israeli telecoms company arranges a transatlantic tug-of-war

    Rated zero stars
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  • Terminal 5 is working

    • British Airways
    • UK
    • 2008

    BA restores consumer confidence in Terminal 5 after troubled opening dominates headlines

    Rated zero stars
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  • Mascara takes over the underground

    • Cover Girl
    • Canada
    • 2010

    Covergirl takes over the subway with a range of new formats to promotes its lengthening mascara

    Rated zero stars
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  • Brighter mornings

    Brighter mornings

    • Tropicana
    • Canada
    • 2010

    Tropicana becomes Canada’s National Provider of Brighter Mornings

    Rated zero stars
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  • It's no picnic

    • Cadbury
    • Australia
    • 2010

    Australian chocolate lovers create more than 200 adverts in speed-eating challenge

    Rated zero stars
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  • We boobed

    • Marks & Spencer
    • UK
    • 2009

    High street retail giant admits mistake and boosts sales in quick thinking ad campaign.

    Rated zero stars
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  • Targeting CEOs

    • Mizbala
    • Israel
    • 2009

    Israeli agency generates business with Google-search generated holiday messages

    Rated zero stars
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  • Nine months live

    • Huggies
    • Argentina
    • 2010

    Huggies educates parents-to-be with virtual pregnancy

    Rated zero stars
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  • Parallel lines

    • Philips
    • UK
    • 2010

    Philips enlists top directorial talent and a YouTube first to promote home cinema system.

    Rated zero stars
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  • Are you still with us?

    • Heineken
    • Italy
    • 2009

    Heineken gets mischievous in Italy.

    Rated zero stars
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  • Pizza turnaround

    • Dominos Pizza
    • USA
    • 2010

    Domino’s Pizza faces up to consumer criticism, listens to its customers and updates its classic recipe.

    Rated zero stars
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  • Designated driver

    • Castle Lager
    • South Africa
    • 2009

    Castle Lager rewards the sobriety of designated drivers with soft drinks and free rides home .

    Rated zero stars
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  • What's stopping you?

    • Grolsch
    • Russia
    • 2009

    Grolsch unites aspirational messages and drink-driving awareness with user generated content in Russia.

    Rated zero stars
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  • Passion hour

    • Indus Pride
    • India
    • 2009

    Indian beer brand fires national passions in launch trials.

    Rated zero stars
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  • Space invaders

    • Alfa Romeo
    • UK
    • 2010

    Cutting edge technology and old arcade favourite come together in new Alfa Romeo launch.

    Rated zero stars
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  • 25 years of dramatic endings

    • Eastenders
    • UK
    • 2010

    Digital strategy places a key role as popular drama serial celebrates 25 years on air.

    Rated zero stars
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  • Hero

    • Radiotjänst
    • Sweden
    • 2009

    Public broadcaster goes viral with interactive video to drive license subscriptions.

    Rated zero stars
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  • Cast responsibly. Re-touch minimally.

    Cast responsibly. Re-touch minimally.

    • NEDIC
    • Canada
    • 2010

    Eating disorder awareness ad doubles as fashion mag dumping ground.

    Rated five stars
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  • Cancer tales

    Cancer tales

    • MINT
    • Global
    • 2007

    Pharma company uses theatre to reach audience of professionals.

    Rated five stars
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  • Loony lungs

    Loony lungs

    • Quit
    • UK
    • 2010

    Charity uses humour to discourage smoking

    Rated zero stars
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  • Twitter car race

    Twitter car race

    • Estrela
    • Brazil
    • 2010

    A toy manufacturer creates a car race that spans online and offline

    Rated zero stars
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  • Reality check

    • Standard Life
    • UK
    • 2010

    Standard Life forces the “re-run” generation to face up to its financial future.

    Rated zero stars
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  • Wrigley 5

    • Wrigley
    • Global
    • 2009

    Wrigley recaptures the youth market and challenges conventions with excellent results.

    Rated zero stars
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  • Subaru Dogs

    • Subaru
    • USA
    • 2010

    Car manufacturer uses consumer insight and humour to target dog owners.

    Rated five stars
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  • Dreaming in Mono

    • McDonald's
    • Denmark
    • 2010

    Film, social media and a lot of snow in new McDonald’s transmedia exercise.

    Rated zero stars
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  • Water bottle tennis

    • Neviot
    • Israel
    • 2010

    Water company uses AR to create Wii-style gaming experience.

    Rated four stars
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  • Child Hope Donation Banner

    • Child Hope
    • Philippines
    • 2009

    Creative use of web banner drives charity donations.

    Rated zero stars
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  • Ski challenge

    • Nissan
    • UK
    • 2010

    Nissan boosts its credentials amongst winter sports fans with an iPhone app

    Rated zero stars
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  • Commitment to sustainability

    • Loblaw
    • Canada
    • 2010

    A grocery chain shows its commitment to sustainability

    Rated zero stars
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  • Luring the ladies

    • Lynx
    • UK
    • 2010

    Lynx offers more icebreaker tricks for single men.

    Rated zero stars
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  • Doggie dentures

    • Pedigree
    • USA
    • 2010

    Pedigree uses humour to highlight the need for dog owners to take extra care over their pets' oral hygeine

    Rated zero stars
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  • The deaf bubble

    • Bekol
    • Israel
    • 2009

    Israeli deafness charity turns tables on the hearing to raise awareness

    Rated zero stars
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  • A new way to look at healthcare

    • Healthcare Partners
    • USA
    • 2009

    Larger than life tactics from healthcare firm increases business and raises profile

    Rated zero stars
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  • Battle of the bands

    • Pepsi
    • China
    • 2009

    Pepsi create its own brand ambassadors in China with music talent show.

    Rated zero stars
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  • Fill that cupholder

    • Dentyne
    • USA
    • 2010

    Cadbury uses micro-blogging in short, sharp gum giveaway.

    Rated zero stars
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  • Damn right your dad drank it

    • Canadian Club
    • USA
    • 2007

    Whisky brand embraces its past to engage a new generation of fans

    Rated zero stars
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  • Teletransporter

    • Andes Beer
    • Argentina
    • 2010

    Andes beer helps men convincingly lie to their girlfriends about their whereabouts

    Rated zero stars
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  • Virtual Army experience

    • US Army
    • USA
    • 2009

    US Army combats outdated career stereotyping with full scale mission experiences

    Rated zero stars
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  • Fearless Felix's 23 mile fall

    • Red Bull
    • Global
    • 2010

    Red Bull attempts to set the record for the longest ever freefall skydive, set 50 years ago

    Rated zero stars
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  • Legend of Akhtamar

    • Ararat
    • Global
    • 2009

    Armenian cognac brand connects with global ex-pat audience using film, legend and minimal branding

    Rated zero stars
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  • Making glucose testing child's play

    • Didget
    • UK
    • 2009

    A link-up between a healthcare company and a gaming console brand turns a potentially traumatic experience for children into a fun one.

    Rated zero stars
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  • Adidas AR Trainers

    • Adidas
    • UK
    • 2010

    Adidas creates new online world for owners of trainers.

    Rated zero stars
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  • Unicef Tap Project

    • Unicef
    • Global
    • 2007

    Simple donation scheme starts in New York, and travels the world.

    Rated zero stars
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  • International Puzzles

    • Land Rover
    • Middle East
    • 2010

    Land Rover tackles intellectual terrain with international language brainteasers.

    Rated zero stars
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  • Year of the Tiger

    Year of the Tiger

    • Tiger Beer
    • UK
    • 2010

    Fully integrated country-wide campaign embraces Chinese New Year and educates consumers about a historic brand

    Rated zero stars
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  • Life-sized table football

    • Puma
    • Canada
    • 2010

    Puma takes it global Love=Football message to the streets of Toronto.

    Rated zero stars
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  • Diet Coke
  • UK
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