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Best Digital ROI

  • Haiti SMS SOS

    Haiti SMS SOS

    • Red Cross
    • USA
    • 2010

    SMS proves perfect channel for emergency fundraising in Haiti

    Rated five stars
    Read more
  • A time for giving

    A time for giving

    • Heineken
    • Malaysia
    • 2008

    Heineken gives back to the community at Christmas during times of economic hardship

    Rated four stars
    Read more
  • Walking the line

    • Johnnie Walker
    • China
    • 2008

    Johnnie Walker transfers its global campaign to the Chinese marketplace.

    Rated zero stars
    Read more
  • Flying high with Unicef

    • Norwegian Airlines
    • Norway
    • 2007

    Norwegian Airlines saw a 73% rise in ticket sales after a consumer design contest to celebrate its birthday.

    Rated zero stars
    Read more
  • Mini DR TV drives media efficiency

    • USA
    • 2005

    Crispin Porter + Bogusky creates a scare, the idea that people were being fooled by fake Minis.

    Rated zero stars
    Read more
  • Snack sized dramas

    • Pennsylvania Tourism Office
    • UK
    • 2008

    Snack-sized dramas premiere for Penn State Pretzel relaunch

    Rated zero stars
    Read more
  • Media to the Power of 3

    • 3
    • UK
    • 2003

    3 launches in the UK, building affinity with their target audience through a multi-channel campaign.

    Rated zero stars
    Read more
  • Bounce beyond the dryer

    • Bounce
    • Canada
    • 2008

    Bounce targeted consumers who had devised their own unconventional uses for the dryer sheet product.

    Rated zero stars
    Read more
  • Driving the gift experience

    • Red Letter Days
    • UK
    • 2008

    Gift experience company Red Letter Days increases sales by 51% with an affiliate programme

    Rated zero stars
    Read more
  • Here today, goo tomorrow

    Here today, goo tomorrow

    • Cadbury Creme Egg
    • UK
    • 2008

    Cadbury Creme Egg changes a 23-year long campaign strategy in a bid to increase sales among 16-24 year olds.

    Rated three stars
    Read more
  • Axe offers seductive courses

    • Axe
    • India
    • 2005

    Axe merges the worlds of seduction and education to create the Axe Unlimited Academy.

    Rated zero stars
    Read more
  • Fake Political Campaign Rally

    • Evian
    • UK
    • 2004

    Euromillions fakes a political campaign rally to attract attention to it's new lottery product.

    Rated zero stars
    Read more
  • Delivering business expertise

    • Royal Mail
    • UK
    • 2008

    Royal Mail demonstrates it has more to offer customers than letters and parcels.

    Rated zero stars
    Read more
  • Keeping it street

    • American Gangster
    • Australia
    • 2007

    Gritty crime movie American Gangster used OOH activity literally rising from street level.

    Rated zero stars
    Read more
  • Head to head

    • Nortel
    • Global
    • 2008

    Nortel goes head to head with Cisco systems to increase its market share of the enterprise networking category.

    Rated zero stars
    Read more
  • Students promote creativity

    • Norges Kreative Fagskole
    • Norway
    • 2008

    A Norwegian art school finds new ways to attract prospective students.

    Rated four stars
    Read more
  • Johnson's baby on demand

    • Johnsons Baby Oil
    • Canada
    • 2008

    Johnson's partners with a baby network to keep mum's loyal to the brand

    Rated zero stars
    Read more
  • Projekt revolution

    • State Farm
    • USA
    • 2007

    State Farm insurance links up with a popular band in order to drive interest in insurance.

    Rated zero stars
    Read more
  • Pioneering semantic targeting

    • Smeg
    • UK
    • 2007

    Smeg is the first client to take advantage of the semantic targeting technology of Ad Pepper Media

    Rated zero stars
    Read more
  • Conquering the space through search

    • Bluespace
    • Spain
    • 2008

    Self-storage company Bluespace uses search marketing to drive a 200% increase in leads per month

    Rated zero stars
    Read more
  • Nike Human Race

    • Nike
    • Turkey
    • 2008

    Nike manages to get a non-running nation running in the Nike Human Race

    Rated zero stars
    Read more
  • Share your Dutch Soul

    • Samsung
    • The Netherlands
    • 2008

    Samsung links Dutch revellers together by broadcasting their parties to the nation, driving sales up 58% in two weeks.

    Rated zero stars
    Read more
  • Clorox bleaches bad publicity

    • Clorox
    • USA
    • 2008

    Clorox reinvents itself as an environmentally conscious company with the launch of its Green Works Natural Cleaner

    Rated zero stars
    Read more
  • Adoption Drive

    • Pedigree
    • Germany
    • 2008

    Pedigree creates an adoption drive to help re-home unwanted dogs, positioning the brand as one that really cares.

    Rated three stars
    Read more
  • Aging your customers

    • AMF Pension
    • Sweden
    • 2007

    AMF in Sweden encourages saving by showing consumers what they might look like as pensioners.

    Rated zero stars
    Read more
  • Deo versus B.O.

    • Rexona
    • Romania
    • 2008

    Rexona encourages Romanian women to reach for the deodorant with a campaign that becomes a national talking point

    Rated zero stars
    Read more
  • Free yourself with a song

    • Coca Cola
    • Malaysia
    • 2008

    Coca-Cola taps into a youth movement in Malaysia with a music-driven strategy that achieves significant sales results

    Rated zero stars
    Read more
  • Getting men to moisturise

    • Vaseline
    • USA
    • 2008

    Vaseline launches its men's range with a sport themed partnership looking at sportsmen's off-pitch regimes

    Rated zero stars
    Read more
  • In the Motherhood

    • Suave
    • USA
    • 2007

    Two very different brands partner to appeal to busy mums with an engaging campaign with a community focus.

    Rated zero stars
    Read more
  • Personal ad has the personal touch

    • Asan
    • Norway
    • 2008

    Asan limited wastage by ensuring it only reached women only online and mobile.

    Rated zero stars
    Read more
  • The Battle of Bedtime

    • Aquafresh
    • UK
    • 2007

    Aquafresh helps parents triumph in the 'Battle of Bedtime' through the creation of a popular children's cartoon

    Rated zero stars
    Read more
  • The design challenge

    • Adobe
    • USA
    • 2007

    Adobe creates Layer Tennis to get designers sampling and learning about its new software.

    Rated zero stars
    Read more
  • The missing letter H

    • Football Federation Australia
    • Australia
    • 2008

    Federation Football Australia promotes Ghana in a bid to sell tickets for the upcoming Australian match

    Rated zero stars
    Read more
  • Batman: why so serious?

    • Warner Brothers
    • Global
    • 2008

    An integrated alternate reality game generates a buzz for the batman film months before it is released.

    Rated zero stars
    Read more
  • Windows OneCare accolades

    • Windows OneCare
    • USA
    • 2008

    Microsoft launches its anti-virus software with a unique search campaign linking to favourable editorial content

    Rated three stars
    Read more
  • The high value long-tail

    The high value long-tail

    • UK
    • 2008

    HMV boosts sales with a sophisticated affiliate marketing programme

    Rated five stars
    Read more
  • Combating counterfeits

    • Pfizer
    • UK
    • 2009

    Pfizer use shock tactics to warn people of the dangers of buying counterfeit drugs.

    Rated zero stars
    Read more
  • Reader revolution

    • Sony
    • USA
    • 2008

    Sony launches a nationwide campaign to encourage young Americans to read

    Rated four stars
    Read more
  • Campaigning for a kiss

    • Baci Perugina
    • 2009

    Baci Peruggia puts a modern twist on a classic love story to raise brand awareness around Valentine's day.

    Rated zero stars
    Read more
  • The addressable future

    • Mars
    • USA
    • 2007

    A group of brands join together to create a system that delivers targeted TV ads

    Rated zero stars
    Read more
  • Putting the fun back into brushing

    • Oral B
    • Australia
    • 2008

    Oral-B helps mums to get kids to brush their teeth

    Rated zero stars
    Read more
  • Dynamic paid search strategy

    • General Motors
    • Canada
    • 2008

    General Motors uses dynamic paid search to raise paid search visits to its used car site by more than 70%

    Rated zero stars
    Read more
  • Using search to drive physical sales

    • Cabela's
    • USA
    • 2008

    Outdoor clothing company Cabela uses a search strategy that centres around a national holiday to drive footfall to stores

    Rated zero stars
    Read more
  • Firestone thinks pink with new sponsorship deal

    • Firestone
    • Australia
    • 2008

    Tyre brand Firestone reaches out to the female market by sponsoring a breast cancer campaign.

    Rated zero stars
    Read more
  • Capital - rising on apps

    • Capital FM
    • UK
    • 2009

    Capital boosts take-up of its iphone app.

    Rated zero stars
    Read more
  • The dawn of Twilight

    • Twilight
    • Australia
    • 2008

    A teen vampire movie gains popularity among Australian teens with a social media-driven strategy

    Rated two stars
    Read more
  • Holiday Widget

    • Fly Thomas Cook
    • UK
    • 2008

    Fly Thomas Cook has designed a ‘Holiday Widget’ to allow customers to gloat about their holiday and promote the FTC brand.

    Rated zero stars
    Read more
  • Earn your stripes with Frosted Flakes

    Earn your stripes with Frosted Flakes

    • Kellogg's
    • USA
    • 2007

    Kellogg's Frosted Flakes encourages kids to get active and celebrate each others accomplishments with an annual programme

    Rated zero stars
    Read more
  • Pasta Zoo

    • McDonald's
    • New Zealand
    • 2007

    McDonald's aims to raise awareness about some of the healthier options for kids on the menu and challenges parents' perceptions about the brand.

    Rated zero stars
    Read more
  • Reaching out to expats

    • Halifax
    • Global
    • 2008

    Halifax International drives business among the disparate ex-pat community in a competitive market.

    Rated zero stars
    Read more

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  • Walkers Crisps
  • UK
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