Cream is the only online intelligence service that indexes and analyses the world’s media and marketing innovations. Cream’s dynamic architecture helps companies share and reapply ideas and best practice across their global organisations.
Dove brings mums and daughters together by encouraging them to participate in sleepovers
Philips promotes its Healthcare division by developing a queue ticketing system for Chinese hospitals that cuts hours off patient waiting times
A contact lens brand highlights the perils of wearing glasses when you are trying to ogle members of the opposite sex
Johnnie Walker reaches out to Chinese-Canadians with personalised traditional new year posters, leading to a 44% year-on-year sales increase
Retailer Sears helps teens "arrive" back at school with an integrated campaign that sees the brand link up with teen star Vanessa Hudgens
Dove creates a live play casting real women between the ages of 45 and 78 to promote its Pro-Age products
Gatorade finds a sensitive and authentic way of integrating into a basketball console game to reach an increasingly fragmented young male audience
CBS inserts a digital ad in Entertainment Weekly to drum up viewing figures for its Autumn season.
Hasbro takes its classic board game into the 21st century.
Tiny ice sculptures are left to melt in the sun to highlight the impact of Arctic warming.
HMV boosts sales with a sophisticated affiliate marketing programme
Pepsi aims to engage over 30 million Chinese with its latest Creative Challenge.
A garbage bin with a child's mouth over the opening is the perfect media solution for this German campaign for Unicef.
Cheetos makes a cartoon cheetah the focus of a campaign and overcomes a big barrier to advertising on children's television channels.
Tide helps out New Orleans to connect with its target audience.
McDonald's gives children the opportunity to walk onto the football pitch with their favourite stars
Movistar sponsor a first-of-its-kind newspaper for the blind.
Olay turns to sky sign writers to get its message and its product benefits demonstrated high above Sydney in Australia.
Icici Prudential launches diabetes insurance policy with mobile diagnostic test
Lexus teams up with Time Inc to offer people a customized, personalized magazine
Reebok takes advantage of a basketball player sponsorship with a mobile campaign that becomes a national phenomenon.
A men's clothing company seizes the opportunity to promote its line of suits during the run up to elections in Quebec.
Skip promotes new variant with a scented edition of Metro
Absolut gets free press in hit HBO show Sex and the City
A series of "dirty" ads timed to coincide with the introduction of road tolls enables Swedish finance brand to promote the advantages of green driving.
AEG-Electrolux promotes its quiet appliances with posters displaying digital decibel readings at busy traffic junctions.
Hummer's H3 conveys smaller but still "Like Nothing Else" through innovative media placement.
Sperm go on strike, protesting against the efficacy of DUO Condoms.
Coke Zero takes guerrilla art to a series of events using technology to produce graffiti without the downsides.
Sunsilk invites consumers to think about their best good hair moment and how it made them seize the day.
Håkan Mild, popularly believed to be Sweden's worst football player, fronts up a viral of ball tricks to get fans chatting during the off-season.
A temporary tattoo is the perfect media solution to promote blood donation in Israel
Darth Vader turns to sound and motion to get punters into the cinemas to see his final movie. Special bus shelters provide sound and moving images to bring the Empire's biggest baddie to life.
O2 raises awareness about its BlueBook service with a piece of interactive art that records "memories".
IBM takes over Southfields underground station to hit tennis fans and corporates during Wimbledon. The domination receives massive publicity and reaches an international audience.
Ford Mondeo gets a staring role in James Bond's Casino Royale and the association is leveraged off screen.
A new beer brand is launched via a movement devoted to creativity and self-expression that shares its name.
Rio's Museum of Modern Art made clever use of road markings to promote an event, painting directly onto the asphalt of a main road.
Colgate targeted teenagers with an innovative banner ad doubling up as an interactive breath freshness test.
Bank Hapoalim wrapped itself in the national flag to undercut its smaller rival the National bank. Branding was minimal and 1.5m flags were given away.
Outdoor equipment store used bicycle saddles as an innovative advertising medium to increase visitors among a core audience in Sweden
Direct insurer KarstadtQuelle turns bowling pins into teeth to promote it dental implant cover.
A successful attempt to develop a plane powered solely by Panasonic Oxyride is publicised via an integrated media schedule.
Washing power product Rei promotes its colour fastness by leaking colour into the area surrounding its posters.
GE Money launches its Conta Viva campaign by "owning" the street media using innovative formats in conjunction witth traditional advertising formats.
Denver Water takes its conservation message into media with ads that take up just a fraction of the bought space
Disney creates media mayhem out of home and on the radio to promote its first original production in India.
Dove takes its 'Real Beauty' message to China through partnering with TV show Ugly Betty.
Colgate reminds people to brush their teeth after eating sugary food with an unexpected advertising platform.
Lithuanian recycling company uses out of home to demonstrate how annoying it can be to have old electrical kit hanging about.
Fitness First shames people waiting at the bus stop into joining the gym
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