betaTHE INNOVATION EXCHANGE
Home to the world's best marcomms innovation
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Cream is a new online service for media and marketing professionals that indexes and analyses best practice examples of brand communications from around the world. Only Cream offers inspiration and insight through daily news, analysis, monthly reports and over 3,000 case studies of leading marcomms innovation.

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Right Brain, Left Brain Blog

A dream team of industry pioneers from around the world share their expert opinion

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Look to Generation Y to learn how to monetise your content

I watched a conference talk a while back about the future of branded content and it ended on a Q&A. A hand shot up immediately with this question…“I’m a producer with a lot of quality video, do you have any...

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Who needs innovation?

Maybe it’s something in the air, or the water, but there are some very risqué trends in marketing at the moment. Yes, I know that “sex sells”, but surely there has to be some virtue in for subtlety as well?...

Cream Editorial

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In-banner gaming: Spotify boy racers?

If we think of Spotify as “interactive radio”, it makes sense that the ads should be interactive as well. The Spotify music streaming platform has hosted some brilliant campaign ideas of late, and this recent work from Mazda adds to...

Cream Editorial

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How To...

Cream guides that help you navigate the changing communications landscape.

Use gaming as a marketing platform

Cream looks at how brands can successfully use gaming to engage with and entertain consumers

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