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Right Brain, Left Brain Blog

A dream team of industry pioneers from around the world share their expert opinion

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Will Kraft make sweet music with Cadbury's?

As Cadbury's is now being taken over by Kraft, it will be interesting to see how the US brand deals with Cadbury's use of music. The iconic British brand has had some notable music campaigns recently, teaming up with Joss...

Jack Horner

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Guard piranhas at Interbank

Interbank demonstrates how safe people's money is with a tank full of piranhas. I'm not quite sure that's how I want my cash stored, but each to their own:

Olivia Solon

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Stop being so selfish and run

Nike is encouraging people to drag there sorry asses off the sofa and get running with this campaign in Argentina: It reads: "Training for the 10k run doesn't just help you. With each kilometre you do, you are helping UNICEF.

Olivia Solon

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How To...

Cream guides that help you navigate the changing communications landscape.

Raise funds for charity

In the wake of the Haiti disaster, Cream looks at how different organisations have employed innovative techniques to raise funds.

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