Cream is the only online intelligence service that indexes and analyses the world’s media and marketing innovations. Cream’s dynamic architecture helps companies share and reapply ideas and best practice across their global organisations.

Close

Campaign of the Week

  • Water bottle tennis

    • Neviot
    • Israel
    • 2010

    Water company uses AR to create Wii-style gaming experience.

    Rated four stars
    Read more
  • The deaf bubble

    • Bekol
    • Israel
    • 2009

    Israeli deafness charity turns tables on the hearing to raise awareness

    Rated zero stars
    Read more
  • Making glucose testing child's play

    • Didget
    • UK
    • 2009

    A link-up between a healthcare company and a gaming console brand turns a potentially traumatic experience for children into a fun one.

    Rated zero stars
    Read more
  • Empowering women

    • Women Empowerment Program
    • Lebanon
    • 2009

    Women’s empowerment gains power through words in award-winning Middle East campaign.

    Rated zero stars
    Read more
  • Precision targeting

    • Shield Security
    • The Netherlands
    • 2009

    A security company finds an innovative way of targeting potential employees

    Rated zero stars
    Read more
  • How we respond is who we are

    • Nokia
    • Global
    • 2009

    Nokia encourages people to use technology to take action and improve the world around us

    Rated zero stars
    Read more
  • 'Upcycled' Christmas sculpture

    • LBi
    • UK
    • 2009

    A digital agency creates an interactive sculpture out of old mobile phones

    Rated zero stars
    Read more
  • Celebrating mispronunciation

    Celebrating mispronunciation

    • Pepsi
    • Argentina
    • 2009

    Pepsi embraces the fact that people in Argentina find it hard to pronounce the brand name

    Rated zero stars
    Read more
  • A time for giving

    A time for giving

    • Heineken
    • Malaysia
    • 2008

    Heineken gives back to the community at Christmas during times of economic hardship

    Rated four stars
    Read more
  • Droid does Times Square

    • Droid
    • USA
    • 2009

    Motorola and Verizon Wireless showcase the voice-activated search function of their Droid mobile phone.

    Rated zero stars
    Read more
  • Calling for English

    • BBC World Service Trust
    • Bangladesh
    • 2009

    The BBC World Service Trust provides mobile English lessons for people in Bangladesh.

    Rated zero stars
    Read more
  • Tide's Stain Brain

    • Tide
    • USA
    • 2009

    Tide develops an app to help beat stains.

    Rated zero stars
    Read more
  • Why cope when you can hope?

    • Hopenhagen
    • Global
    • 2009

    The UN and the IAA team up to create a sustainability marketing campaign centred around the Climate Change Conference in Copenhagen.

    Rated five stars
    Read more
  • Feel good ripple

    • Servus Credit Union
    • Canada
    • 2009

    Servus starts a positive financial ripple

    Rated five stars
    Read more
  • Kinky co-ordinates

    • Love Honey
    • UK
    • 2009

    An online sex shop creates a national sex spend index using Google Maps and its aggregated sales data

    Rated zero stars
    Read more
  • Puppet projections

    • Nikon
    • Japan
    • 2009

    Nikon showcases its projection technology by rigging up two pop stars with 12 projection cameras

    Rated zero stars
    Read more
  • Robotic politics

    • Voicebox
    • UK
    • 2009

    Young people in the UK get their voices heard in government through a robot that writes out Twitter-length messages in Parliament as part of a huge research project.

    Rated zero stars
    Read more
  • Bottled motivation to recycle

    • Pepsi
    • India
    • 2009

    Pepsi create sculptures to encourage recycling in India.

    Rated zero stars
    Read more
  • Promotional meltdown

    • WWF
    • Germany
    • 2009

    Tiny ice sculptures are left to melt in the sun to highlight the impact of Arctic warming.

    Rated five stars
    Read more
  • Bright idea for paint brand

    • Dulux
    • Brazil
    • 2009

    A paint brand's promotional idea helps consumers visualise the effect of transforming the colour of their walls at home

    Rated zero stars
    Read more
  • Cue, a good idea

    • Guinness
    • USA
    • 2009

    Guinness incorporates its iconic pint into the tip of pool cues

    Rated three stars
    Read more
  • Musical Chairs

    • Trident
    • UK
    • 2009

    Trident organises a game of musical chairs

    Rated zero stars
    Read more
  • Globe of fortune

    • SAS
    • Europe
    • 2009

    Scandinavian Airlines encourages people to be more spontaneous with their holidaying

    Rated zero stars
    Read more
  • Skincare traffic light

    • La Roche-Posay
    • Mexico
    • 2009

    A skincare brand encourages people in Mexico to learn about the risks of skin cancer with a sophisticated sampling campaign

    Rated zero stars
    Read more
  • Not just reality

    • Wrigley
    • France
    • 2009

    A premium gum from Wrigley’s shakes up the category and launches a sophisticated Augmented Reality application targeted at budding DJs.

    Rated zero stars
    Read more
  • Blind inspiration

    • Movistar
    • Chile
    • 2009

    Movistar sponsor a first-of-its-kind newspaper for the blind.

    Rated five stars
    Read more
  • Taking tennis up a notch

    • IBM
    • UK
    • 2009

    IBM helps fans find their way around Wimbledon with a sophisticated mobile app combining augmented reality with live updates

    Rated zero stars
    Read more
  • Extreme toilet experience

    • Georgia Max Coffee
    • Japan
    • 2009

    A canned coffee drink turns a visit to the toilet into an exhilarating experience with an innovative ambient format

    Rated zero stars
    Read more
  • Visualizing charity donations

    • WWF
    • Brazil
    • 2009

    WWF helps people visualize how their charity donations can help endangered animals

    Rated zero stars
    Read more
  • Twitter lion hunt

    • Whyte and Mackay
    • 2009

    A whisky brand launches a Twitter-driven treasure hunt that spans online and offline media

    Rated zero stars
    Read more
  • Skittles Wikis its homepage

    • Skittles
    • Global
    • 2009

    Skittles hands over control of its own website completely to consumers

    Rated zero stars
    Read more
  • 15 seconds of fame

    • Sony Ericsson
    • The Netherlands
    • 2008

    Sony Ericsson allows members of the public to become celebrities for the day with an interactive bus stop

    Rated zero stars
    Read more
  • Speaking personally to customers

    • Itau Bank
    • Brazil
    • 2008

    Itau Bank launches a personalised print campaign to highlight the idea of it offering a tailored service

    Rated three stars
    Read more
  • Kitchen Cafe

    • Tassimo
    • Canada
    • 2008

    A coffee machine brand brings the product to life with an innovative print campaign

    Rated zero stars
    Read more

Cream Shuffle

Stuck for ideas? Use our automated inspiration tool.

ShuffleClick to shuffle
  • Visine
  • Chile
Read more

Right Brain, Left Brain Blog

A dream team of industry pioneers from around the world share their expert opinion

More from the blog

Beer-flavoured lipgloss for girls

Lipgloss can be a minefield for couples; visually appealing, it lures men into a sticky glittery predicament. Heineken has the solution: beer-flavoured lipgloss. The link to buy it doesn't seem to be working, but it echoes a similar move by...

Olivia Solon

Read more

Time to leave mama behind

Belgian travel company TMF targets mummy's boys with this viral video that is likely to negatively affect their sex life for years:

Olivia Solon

Read more

A fresh approach to QR codes

Elaborate barcodes don't exactly provoke huge amount of excitement in consumers. Japanese creative agency Set has taken things up a notch by creating a QR code out of the Frisk mints:

Olivia Solon

Read more

How To...

Cream guides that help you navigate the changing communications landscape.

Feel the love on Valentine's Day

Cream looks at how brands can successfully use Valentine’s day to promote their message and share the love.

Read more
More

RSS Feeds

What is an RSS Feed?

Latest news

Latest case studies

Best ROI case studies

Latest Campaigns of the Week

Latest digital case studies

More