The Creative Use of Media Award
Puerto Rico creates the first Twitter campaign that uses real tweets from real inmates as a crime deterrent.
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Best Original Content
Rica brings meaning and context to historical family recipes in the Dominican Republic.
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Best Event/Experiential Campaign
11:11 films hi-jacks movie-viewers with an unexpected experience..
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Best Engagement Strategy
Dove – Real Beauty Sketches (Case study coming soon)
Dove amplifies its global ‘Real Beauty Sketches’ with a local adaption to change Mexican women’s perception of their own beauty.
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Best Entertainment Platform
Fiat creates a unique song to celebrate the Confederations Cup in Brazil.
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Best Use of Digital
Hellmann’s hacks the supermarket trolleys of a key Brazilian retailer for interactive recipes..
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Best Social Media Campaign
Puerto Rico creates the first Twitter campaign that uses real tweets from real inmates as a crime deterrent.
Rated zero stars
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Best Use of Content
Zest connects with consumers in an innovative way..
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The Pan-Latin America Award
Jean Paul Gaultier invites Latin Americans to embark on a digital adventure to uncover the whereabouts of Le Male.
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The Public Service Award
Through innovative technology billboards give water to the families in Peru.
Rated zero stars
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Best Contribution to a Campaign by a Media Owner
AXA ties with Discovery Communications around the Mayna Apocalypse, culminating in an “end of the world” stunt.
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Best Targeted Campaign
Liberty Internet Services takes Chuíto on an online hunt for a girlfriend, in its quest to boost internet usage amongst elders.
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The Effectiveness Award
Gillette makes Mexicans shave more!
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Best Communications Strategy
Liberty Internet Services takes Chuíto on an online hunt for a girlfriend, in its quest to boost internet usage amongst elders.
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Starcom MediaVest Group won Network of the Year, and Campaign of the Year with Follow2unfollow for the Puerto Rica Government.
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