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Home to the world's best marcomms innovation
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Cream is a new online service for media and marketing professionals that indexes and analyses best practice examples of brand communications from around the world. Only Cream offers inspiration and insight through daily news, analysis, monthly reports and over 3,000 case studies of leading marcomms innovation.

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Secret marketer

Our anonymous columnist delivers brutally honest reflections on the inner-workings of the industry.

  • Media owners are becoming my agency. So what does my agency do?

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  • I am suffering from marketing value-chain insomnia

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  • Since when did EMEA consist of just six markets...?

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  • I’ve been in several pitches over the years. If I had a button that sent 1000 volts through the agency, it would be pressed when…

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  • I’m not sure what value planners are adding to my business

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  • Things are only going to get better when we learn to be brave...

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  • This year my media budget has dropped by around 30%, but you'd think I'd stopped paying my agencies all together

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  • Why the development of the new agency model is a costly nightmare for clients

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Right Brain, Left Brain Blog

A dream team of industry pioneers from around the world share their expert opinion

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Near Field Communications now ready to revolutionise OOH

Since 2008 Posterscope have been lucky enough to have had a Near Field Communications enabled mobile phone and a selection of posters with NFC chips embedded in them. This technology allows the user to do three things: 1) access content...

James Davies

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Interactive skateboard and snowboard ramps

The two videos below are quite similar feats of technology as applied to skateboarding and snowboarding. For the Premier of Tron Legacy a skateboarders half-pipe was fitted with an interactive projection controlled by an i-phone app measuring each skaters ‘air-time’...

James Davies

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Laser graffiti projections

Live laser graffiti projections promoting Green Tomato Cars The project is from Dentsu and is based on an idea developed by the graffiti research lab in 2007.

James Davies

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How To...

Cream guides that help you navigate the changing communications landscape.

Festival of Latin media

As the Festival of Media gets under way, Cream selects 10 noteworthy case studies from the region.

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