M&M Global Awards 2012

by Maeve O'Donnell, usacream.com, 05 October 2012, 12:00 AM

In this report we look at some of the well deserving winners from the 2012 M&M Global Awards and give an insight into some of the ideas behind the successful campaigns.  For instance, why does the personality of a brand matter? And the importance of tackling new markets or discovering a new set of consumers.

Click here to download the full report. 


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