M&M Global Awards 2012
by Maeve O'Donnell, usacream.com, 05 October 2012, 12:00 AM
In this report we look at some of the well deserving winners from the 2012 M&M Global Awards and give an insight into some of the ideas behind the successful campaigns. For instance, why does the personality of a brand matter? And the importance of tackling new markets or discovering a new set of consumers.
Click here to download the full report.