The way brands talk to mothers has changed dramatically over recent years, mostly - but not always - for the better. While there are an enlightened few that have recognised the role of mum, and the brands she chooses in the modern family, others are still woefully outdated in their thinking. So what are the most common mistakes, and what are the best strategies?
To investigate the answers to these questions, I was fortunate enough to spend an hour with Flamingo CEO Kirsty Fuller just a few days after the global brand consultancy had presented an event dedicated to mums and marketing, the title of which I've borrowed for my introduction. Kirsty's insights are complemented with a selection of mother and family orientated case studies from the Cream case study library.
Download the full report here.
(Thanks to Peter Rivera for the cover image, and Kate Bush for the title.)