BEST AUTOMOTIVE CAMPAIGN
Shell Helix takes motor oil to new extremes through a branded content tie-up with Discovery Networks.
Read more
BEST CAMPAIGN FOR REACHING BUSINESS AND POLITICAL DECISION MAKERS
UPS builds an exciting and immersive ambient experience in Tier 1 city airports in China to prove just how much it cares.
Read more
BEST COMMUNICATIONS STRATEGY
Coca-Cola earns its place at the table during Ramadan via innovative packaging.
Read more
THE CONTRIBUTION TO A CAMPAIGN BY A MEDIA OWNER
A film, a movie studio and a media company get together to make the impossible, possible.
Read more
BEST ENGAGEMENT STRATEGY
Statistics show that only 4% of women actually feel beautiful. Dove's intention via this campaign is to make the remaining 96% feel the same way.
Read more
BEST INTERNATIONAL LAUNCH OR RE-LAUNCH CAMPAIGN
Vodafone celebrates a new era in telecoms by literally turning everything red.
Read more
BEST LOCAL EXECUTION BY A GLOBAL BRAND
Coca Cola brings back happiness to the land of smiles
Read more
BEST NATION & DESTINATION MARKETING CAMPAIGN
The Canadian Tourism Commission's offers travelers the opportunity to spontaneously swap their run-of-the-mill holiday for a dream trip to Canada.
Read more
BEST TARGETED CAMPAIGN
BlackBerry partners with Omar Hussein's 'HaroBnaro' YouTube show and gives Arab fans the chance to co-create content via an app.
Read more
BEST USE OF CONTENT
Heineken takes potential interns out of their comfort zone, films the whole thing and creates a viral hit.
Read more
BEST USE OF DIGITAL
Statistics show that only 4% of women actually feel beautiful. Dove's intention via this campaign is to make the remaining 96% feel the same way.
Read more
THE EFFECTIVENESS AWARD
Gillette encourages men to shave more by showing them that there is more to shave beyond armpits.
Read more
GLOBAL VIRAL EXCELLENCE AWARD
Paddy Power mobilises the British public to inspire the heroes of a continent to lift their heads up when all hope was lost.
Read more
THE SPORTS PERFORMANCE AWARD
P&G ties itself with the London 2012 Olympics through a simple, universal message: “behind every great sports star, there is a wonderful mum”.
Read more
To view more case studies on Cream, register for a free trial and see up to 4 locked case studies in a week. One trial per person only. Alternatively contact for subscription access queries.