M&M Global Awards 2012 Winners

BEST COMMUNICATIONS STRATEGY

NERF Blaster Office War

  • NERF
  • 2011

NERF office War campaign uses product placement to target office workers.

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BEST ENGAGEMENT STRATEGY

Ariel Fashion Shoot

  • ARIEL
  • 2011

The ultimate stain removal experience promotes Ariel's new liquid formula.

 

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BEST USE OF DIGITAL

ASOS Urban Tour

  • ASOS
  • 2011

ASOS teamed up with Urban heroes to build their male customer base.

 

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THE EFFECTIVENESS AWARD

Persil Abaya Mission Innovation Effect

  • PERSIL
  • 2011

Special 'shampoo' detergent for delicate fabrics caters to Middle Eastern market.

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BEST CSR CAMPAIGN

Sony FutureScapes CSR

  • SONY
  • 2011

Sony creates a vision of the technological possibilities and how we will live in 2050.

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BEST TARGETED CAMPAIGN

SONY PSE Targeted

  • SONY
  • 2011

3-pronged recruitment campaign raises awareness of Sony's community hub.

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BEST LOCAL EXECUTION BY A GLOBAL BRAND

Russian Social Sensation: Persil Brilliance

  • PERSIL
  • 2011

Persil partners with Russia’s go-to event for young adults to target youth market.

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BEST LUXURY MARKETING CAMPAIGN

Lady Million Blogger

  • PACO RABANE
  • 2011

Fictitious Lady Million character appears on hit TV show to promote perfume.

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BEST NATION & DESTINATION MARKETING CAMPAIGN

Tourism Ireland - Titanic Stories

  • TOURISM IRELAND
  • 2011

Titanic's 100th anniversary and passenger stories used to boost tourism in Belfast.

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BEST INTERNATIONAL LAUNCH CAMPAIGN

Sony Pictures - Smurfs

  • SONY
  • 2011

New World Record set to counteract negativity surrounding The Smurfs movie.

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BEST CAMPAIGN REACHING BUSINESS AND POLITICAL DECISION MAKERS

Statoil Energy Realities

  • STATOIL
  • 2011

Statoil launched 'Energy Realities' to build a reputation outside of Norway.

 

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BEST CONTRIBUTION TO A CAMPAIGN BY A MEDIA OWNER

The Dictator

  • PARAMOUNT PICTURES
  • 2011

'Dictator' character brings the film launch to audiences across eight markets.

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BEST USE OF CONTENT

Deutsche Telekom “Mariah Carey Christmas Surprise”

  • DEUTSCHE TELEKOM
  • 2011

Mariah Carey holographic Christmas performances boost sales in Eastern Europe.

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CAMPAIGN OF THE YEAR

NERF Blaster Office War

  • NERF
  • 2011

NERF office War campaign uses product placement to target office workers.

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