BEST COMMUNICATIONS STRATEGY
NERF office War campaign uses product placement to target office workers.
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BEST ENGAGEMENT STRATEGY
The ultimate stain removal experience promotes Ariel's new liquid formula.
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BEST USE OF DIGITAL
ASOS teamed up with Urban heroes to build their male customer base.
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THE EFFECTIVENESS AWARD
Special 'shampoo' detergent for delicate fabrics caters to Middle Eastern market.
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BEST CSR CAMPAIGN
Sony creates a vision of the technological possibilities and how we will live in 2050.
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BEST TARGETED CAMPAIGN
3-pronged recruitment campaign raises awareness of Sony's community hub.
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BEST LOCAL EXECUTION BY A GLOBAL BRAND
Persil partners with Russia’s go-to event for young adults to target youth market.
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BEST LUXURY MARKETING CAMPAIGN
Fictitious Lady Million character appears on hit TV show to promote perfume.
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BEST NATION & DESTINATION MARKETING CAMPAIGN
Titanic's 100th anniversary and passenger stories used to boost tourism in Belfast.
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BEST INTERNATIONAL LAUNCH CAMPAIGN
New World Record set to counteract negativity surrounding The Smurfs movie.
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BEST CAMPAIGN REACHING BUSINESS AND POLITICAL DECISION MAKERS
Statoil launched 'Energy Realities' to build a reputation outside of Norway.
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BEST CONTRIBUTION TO A CAMPAIGN BY A MEDIA OWNER
'Dictator' character brings the film launch to audiences across eight markets.
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BEST USE OF CONTENT
Mariah Carey holographic Christmas performances boost sales in Eastern Europe.
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CAMPAIGN OF THE YEAR
NERF office War campaign uses product placement to target office workers.
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