Best Communication Strategy & Effectiveness Award
Stray dogs are saved by innovative and simple sampling campaign.
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Best Communication Platform
Your money could be in the wrong place, like this hapless sports reporter.
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Best Event
Gridlock in Bogota provides perfect sampling opportunity for new Coke packaging.
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Best Social
Fiat invites the public to submit designs for its next model online.
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Best Use of Content
A multi brand project celebrates a key date for three Latin American countries.
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Best Use of Mobile
Unilever's product portal launches a mobile magazine using MMS technology.
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Best Use of Outdoor
Potholes in Bogota are given new meaning in guerilla outdoor campaign.
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Best Use of Radio
The launch of a new brand slogan encourages people to be just a bit nicer to one another.
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Best Use of TV
Duracell provides TV fans with 20% more of their favourite TV shows.
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Creative use of Media
Coke finds a way to communicate with fans using a branded football chant.
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Creative use of Digital Landscape
SMS technology gives sociable Venezuelans a taste of smartphone capabilities.
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