Dove brings mums and daughters together by encouraging them to participate in sleepovers
Eating disorder awareness ad doubles as fashion mag dumping ground.
Samsung goes 3D in social media powered projection event in historic building takeover.
The Altius Foundation creates a product to raise money for the education of needy children in Latin America
O2 offers its customers more value by creating the world’s biggest live 3D broadcast
Nintendo partners with Weight Watchers to encourage a wider audience to use its Wii Fit system to lose weight.
Diesel offers a preview of its new collection by making a huge billboard out of badges that commuters could take away with them.
Pharma company uses theatre to reach audience of professionals.
Fosters releases its first 100% carbon neutral beer
Kraft promotes new eco-friendly packaging solution for coffee
10:10 plans to cut carbon emissions by 10%
Strongbow cider hits the festival scene.
Nike invites football fans to write the future on an interactive billboard in South Africa
Grolsch takes warm beers off the streets.
Skoda demonstrates how 'Simply Clever' it is with an innovative TV media buy
The game of Monopoly goes online in a global way
Canon create online social photography initiative.
As part of its “Be Stupid” campaign, Diesel exposes some of the silliness of social media to the real world.
Lynx (Axe) creates an interactive 'Ultimate Woman' machine to advertise its new Lynx 3 fragrance.
Gatorade lets middle-aged men re-live the sporting achievements of their youth.
Treasure hunters rewarded with real gold in online map mystery.
Car manufacturer uses consumer insight and humour to target dog owners.
SMS proves perfect channel for emergency fundraising in Haiti
Red Bull attempts to set the record for the longest ever freefall skydive, set 50 years ago
Tropicana becomes Canada’s National Provider of Brighter Mornings
Japanese winter sports enthusiasts treated to branded loo-luge experience
Fitness First drives membership by targeting people when they are dining
SEAT revitalises campaign with user generated mixes.
GSK targets two very different audiences living with HIV.
Nike encourages the people of Spain to prank their friends and sign up to the Nike+ running community.
Kenzo promotes signature scent with art event to welcome the Summer.
Gaming demonstrates potential recruits career choices in the US Army.
Baygon shows how effective its insecticides are by staging an ant protest
Toyota turns a car into a giant, fully-functioning computer mouse
A group of brands join together to create a system that delivers targeted TV ads
A contact lens brand highlights the perils of wearing glasses when you are trying to ogle members of the opposite sex
Johnnie Walker reaches out to Chinese-Canadians with personalised traditional new year posters, leading to a 44% year-on-year sales increase
Movistar sponsor a first-of-its-kind newspaper for the blind.
Philips promotes its Healthcare division by developing a queue ticketing system for Chinese hospitals that cuts hours off patient waiting times
Retailer Sears helps teens "arrive" back at school with an integrated campaign that sees the brand link up with teen star Vanessa Hudgens
HMV boosts sales with a sophisticated affiliate marketing programme
Dove creates a live play casting real women between the ages of 45 and 78 to promote its Pro-Age products
Gatorade finds a sensitive and authentic way of integrating into a basketball console game to reach an increasingly fragmented young male audience
CBS inserts a digital ad in Entertainment Weekly to drum up viewing figures for its Autumn season.
Hasbro takes its classic board game into the 21st century.
Tiny ice sculptures are left to melt in the sun to highlight the impact of Arctic warming.
Pepsi aims to engage over 30 million Chinese with its latest Creative Challenge.
Jaeger-LeCoultre, International Herald Tribune and Unesco form an environmentally responsible triumvirate.
Orange launches a second year of its charity-based initiative RockCorps, encouraging young people to volunteer in community projects
Old habits die easy with Volkswagen’s Fun Theory.
Nestle turns a cereal packet into a games console with AR
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