Duracell tackles unhappy faces on Christmas morning by asking online shoppers: “Do you want Duracell with that?”
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2012 |
Magic Vision Muppet tie-in
Band-Aid brings the Muppets to life in 3D to help children forget their bumps and scrapes.
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2012 |
Ikea Catalogue
Consumers in Australia who don't have too much confidence in Ikea, land up changing their point of view.
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2012 |
Ikea tackles a cold winter in Norway with touch-screen mittens for its first iPad catalogue.
- FMAs Winner
- FMAs Shortlisted
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2012 |
Ecover helps consumers rediscover a love of cleaning with the added benefit of helping to save the planet.
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2012 |
Happy To Bed
Ikea invited its customers to join them in a big sleepover held at a UK store. Alongside a digital campaign customers could test out the beds after manicures, massages and bedtime stories.
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2011 |
Vacation is over
Ariel targeted prospective customers as they returned from holiday with a campaign within an airport.
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2011 |
Ariel Fashion Shoot
Ariel created the ultimate stain removal experience to promote its new improved liquid formula.
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2011 |
Sold in a jiffy
With sales in decline, Jif needed to reignite consumer interest in its products.
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2011 |
Persil Abaya Mission Innovation Effect
Persil created a special detergent for delicate fabrics to reach out to the Middle Eastern market.
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2011 |
Indestructible proof
Some guerilla OOH frustrates some thieves and produces a compelling infomercial.
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2011 |
Russian Social Sensation: Persil Brilliance
Persil appealed to Russia’s youth market by partnering with the country’s go-to event for young adults.
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2011 |
Auto rickshaws
Duracell ‘powered’ branded rickshaws in key Indian cities to show the power of their batteries.
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2011 |
Augmented burst of freshness
In-store AR demonstrates the latest innovations in fabric softener.
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2010 |
Life is a musical
Detergent brand composes catchy song for Thai housewives
- FMAs Winner
- FMAs Shortlisted
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2010 |
Smiles in São Paolo
The launch of a new brand slogan encourages people to be just a bit nicer to one another.
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2010 |
Vac from the sea
Sustainability initiative help to clean up the plastics problem at sea.
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2010 |
Extra value content
Duracell provides TV fans with 20% more of their favourite TV shows.
- FOMLA2010 Winner
- Big idea
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2010 |
Cif says goobye to old stains
Cif uncovers some old headlines on newspaper front pages.
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2010 |
Ant protest
Baygon shows how effective its insecticides are by staging an ant protest
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2010 |