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Right Brain, Left Brain Blog

A dream team of industry pioneers from around the world share their expert opinion

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Toys and gender: What’s a brand to do?

How do toy companies navigate the gender minefield and also maximise sales? Nick Swift at Sense says it’s time to play!

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What every brand needs to know about VR and AR [infographic]

With virtual reality (VR) and augmented reality (AR) tipped to be the breakthrough digital technology trends of the year, if you don't yet fully understand how the technology can be applied to your business, then it's time for a quick...

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Innovative Ad of the Week: Jet.com 'Innovating Saving' (USA)

How do you build an e-commerce start-up to a brand that's worth $3.3 billion dollars? That's a question for R/GA New York, who were responsible for Jet.com's hugely successful 'Innovating Saving' campaign that just scooped the Cannes Lions 2017 Grand...

Cream Editorial

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