Analysis of trends, channels, consumer groups and brand categories. Expert opinion complemented with a selection of case studies from Cream's gallery of innovative case studies.
The M&M Global Awards 2016 Book of the Night offers unique insights and takes a closer look at the impressive winning work.
The MMG Cannes 2016 Report brings highlights & insights from the Cannes Lions Festival of Creativity 2016.
The FOMG 2016 Wrap Report brings you a selection of highlights and insights, plus all the winners at the 2016 FOMG Awards.
The M&M Global Awards 2015 Book of the Night takes an in-depth look at the winning case studies.
The FOMG 2015 Wrap Report brings you a selection of highlights and insights, plus a run-down of all the winners at the 2015 FOMG Awards.
The FOMA 2015 Wrap Report brings you a selection of highlights and insights, plus a run-down of all the winners at the 2015 FOMA Awards.
The FOMLA 2015 Wrap Report brings you highlights and insights from global influencers on the media landscape in LatAm.
The latest Festival Intelligence report 'The Wrap' brings you a selection of the best highlights and insights from the 2014 Festival of Media LatAm.
The latest Festival Intelligence report 'The Wrap' brings you a selection of the best highlights and insights from the 2014 Festival of Media Global.
This report brings you some of the next big ideas coming from the top names in marketing.
This report brings you examples from media owners and retailers who are delving into content.
This report explores why marketing to Asians is a whole new ballgame and features the best regional case studies.
TV sponsorship must be innovative to stand out and not 'interrupt' viewing. Here are some of the best examples.
The winning entries incuding C&A, Movistar, Nike and Renault.
A closer look at the impressive winning entries from the 2012 M&M Global Awards.
How important is this marketing channel in the digital world and how are brands exploring it?
How can marketers use social media for insight and what are the latest trends in social content?
A round of Festival of Media Awards winners, with comments, themes and reflections.
A collection of outdoor innovations from around the world.
Projection is the new darling of OOH, but what are the secrets behind the best executions, and what brands have put the medium to its best use?
The full Cream presentation from Extra Life, the gaming event for brands. Includes all campaign videos.
Innovations in the B2B category and insight into the modern elite business traveller.
Gaming has become one of the hottest marketing channels. How can brands make best use of gaming? What are the secrets to creating a successful brand/game fit?
The full collection of winning case studies from the 2011 Festival of Media Awards in Montreux.
Kirsty Fuller from Flamingo talks to Mark St. Andrew about media representations of modern motherhood, and the conversations brands should be having with mums.
Alcohol marketing innovations from around the world. Includes case studies and opinion.
With increased competition for ad spend, audience and attention, Cream examines the future of TV after the digital debate.
Mobile: Over 70 pages examining the challenges and potential of marketing on mobile. Plus real examples of marketing on mobile techniques in the marketplace. Produced in association with Velti, the Mobile Marketing Association and We Love Mobile.
How brands can reconcile their economic and social imperatives
In the quest to engage with consumers, brands are increasingly turning to other brands to create meaningful, mutually-beneficial partnerships. But should they be casually dating, committing to a long term relationship, or engaging in a series of casual flings?
It takes years to build a brand but only seconds to destroy one. How companies react to a reputation crisis can have an impact on how long they take to recover – in some cases if at all. Cream examines Toyota’s handling of its recall crisis and compares it to other brands’ reputation management strategies.
As brands struggle to achieve cut through with an increasingly cynical consumer and gaping holes in public funds widen, opportunities arise for advertisers to come to the rescue and deliver services to the public. Cream looks at what kind of services brands are offering to people and how such acts of ‘enlightened self-interest’ can ultimately add to bottom line
Brands have long been handing over creative control to their consumer with ‘create our ad’ or ‘name our flavour’ User-Generated Content competitions, but do they ever really add long term value to either brand or consumer? By Hugh Jordan
The big idea is dead. Long live the big ideal
Brands pay millions to link up with major sporting events but how do you get value from such associations?
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