Paddy Power: Beyond Sky Tweets
Here's an example of ambush marketing by Irish bookmaker and betting brand Paddy Power.
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2012 |
Radio Times' TV comeback with Olympics
Radio Times makes a comeback on television with the London Olympics, 2012.
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2012 |
Headlines and coffee
Gulf News drives subscription rates and web traffic by targeting coffee drinkers with printed tweets.
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2012 |
Channel Ten ‘Million Kilo Challenge’
Channel 10 creates a mass movement of sorts, to get people to lose weight, and to create a revenue stream for itself, in the process.
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2012 |
Channel 4 evening news
Channel 4 promotes its flagship news programme by targeting commuters traveling home with digital outdoor news.
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2011 |
Empty Pages
To combat violence in soccer in Peru the leading sports journal showed residents what Peru would be like without the sport
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2011 |
The birds versus the dictators
French news channel casts Twitter in a starring role in Middle East politics.
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2011 |
Tata Sky's HD Picture speaks a million words!
Tata Sky wanted to sell HD TVs in a market very comfortable with Standard Definition television viewing.
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2011 - 2012 |
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2011 |
Comedy re-brand
A former TV station updates its image to match its content.
- FMAs Shortlisted
- ROI driver
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2011 |
Talking Tree
A tree is given the power to speak using video and meteorological recording devices.
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2010 |
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2010 |
Every shot imaginable
Golf gets exciting with a popular viral trick shot series
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2010 |
Digital concert experience
Seven exclusive online live concerts promote prestigious music awards ceremony.
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2010 |
Football sweepstake shaker
The Sun releases an iPhone app to help with sweepstakes
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2010 |
Rolodex
The ultimate digital desk accessory from the UK's leading business title.
- FMAs Shortlisted
- ROI driver
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2010 |
Colirios - The wow factor
Teen magazine drives traffic with nationwide search for new heart-throb.
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2010 |
Free press from China's future
A newspaper from the future brings uncensored democratic publishing to China.
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2010 |
25 years of dramatic endings
Digital strategy places a key role as popular drama serial celebrates 25 years on air.
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2010 |
Beyond borders
CNN marks the anniversary of the Berlin Wall with online-offline activity
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2009 |