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Cream is a new online service for media and marketing professionals that indexes and analyses best practice examples of brand communications from around the world. Only Cream offers inspiration and insight through daily news, analysis, monthly reports and over 2,500 case studies of leading marcomms innovation.

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Liquid supremacy

  • J&B
  • South Africa

A new Scotch whiskey launches with a series of guerrilla projections around town.

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  • Chevrolet
  • USA
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Right Brain, Left Brain Blog

A dream team of industry pioneers from around the world share their expert opinion

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Following the horror of BP's handling of the Deepwater Horizon disaster, this costume manufacturer is encouraging people to make a stand with this "oil" splattered overall bearing the insignia BP, which supposedly stands for 'bad planning'. This is just one...

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Comedy LatAm photo

Sponsors of Festival of Media LatAm have produced some amazing stands. My personal favourite was the Microsoft gaming stand, who body sensor technology has led to some very unusual photos for us to giggle at. There are tonnes to go...

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The decade of Latin America

When Sir Martin Sorrell recently remarked that: “This will be Latin America’s decade”, he wasn’t wrong. The region is already set to dominate global headlines when Brazil hosts the 2014 World Cup and the 2016 Olympics, and at the start...

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How To...

Cream guides that help you navigate the changing communications landscape.

Festival of Latin media

As the Festival of Media gets under way, Cream selects 10 noteworthy case studies from the region.

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