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Home to the world's best marcomms innovation
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Cream is a new online service for media and marketing professionals that indexes and analyses best practice examples of brand communications from around the world. Only Cream offers inspiration and insight through daily news, analysis, monthly reports and over 3,000 case studies of leading marcomms innovation.

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Agency Innovation

Best campaigns and innovation news from 1000s of top creative, media, outdoor, experiential and digital agencies.

What's Hot

  • Festival of Media Awards announces shortlist

    NEWS - After hundreds of judging hours, the Festival of Media Awards shortlist has been announced.  

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  • Festival of Media launches in Latin America

    LATAM - The Festival of Media, the world's premier event for advertisers, media strategists, technologists and media vendors is launching the Festival of Media LatAm – a regional event dedicated to the media issues and needs of one of the world’s most vibrant and fast-growing advertising regions.  

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  • Draftfcb launches Institute of Decision Making

    USA - Draftfcb has launched Draftfcb Institute of Decision Making, a global team that aims to apply emerging fields such as behavioral economics and neuroscience to marketing communications.  

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  • Interpublic acquires DLKW

    UK - Interpublic Group has confirmed it is to acquire Delaney Lund Knox Warren (DLKW) the independent creative agency from Creston Group in a deal worth $40m  

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  • McCann Erickson appointed for re-launch of Lotus

    GLOBAL - Sports car manufacturer Group has appointed McCann Erickson Central as lead agency on a fully-integrated re-launch of the Lotus brand.  

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Insight

The latest industry research providing you with hard data for deeper insight into brands, consumers and media.

  • US branded entertainment remains buoyant

    USA – Total US branded entertainment marketing spending, dipped 1.3% in 2009 to $24.63 billion, but is on pace to generate solid growth in 2010 and beyond, according to exclusive research released today by PQ Media.  

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  • Regaining control of social media

    GLOBAL - A new report out by UM Trendwatch is calling on the entertainment industry to re-evaluate the way it goes about marketing its releases, reclassify its traditional target demographics and look to leverage its primary asset – content.  

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A dream team of industry pioneers from around the world share their expert opinion

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When the forefront of technology is too far in front

In the age of computer generated everything, sometimes the slightly more lo-fi production approach can pack a greater creative punch. When you see hordes of goblins advancing in any of the Lord of the Rings movies, the experience is never...

Mark St Andrew

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Fancy a sneak preview of the new mobile report?

If you aren't a subsciber to Cream, you can still purchase our brand new shiny mobile report that came out a few days ago. Produced in association with Velti and the Mobile Marketing Association, and featuring contributions from We Love...

Mark St Andrew

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Is Stephen Fry the second most famous person at Apple?

Last night a friend of Cream attended the FT ArcelorMittal Boldness in Business Awards in the smart Sloane Square area of London. For the uninitiated, these awards aim to ‘recognise and reward the calculated risk-takers who stand out for their...

Mark St Andrew

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Cream guides that help you navigate the changing communications landscape.

Use gaming as a marketing platform

Cream looks at how brands can successfully use gaming to engage with and entertain consumers

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