Ski jumping at bus stops

  • thumbnail

    Get Flash to see this player.

  • Samsung Interactive bus shelter allows for ski jump experience

Olympic sponsor Samsung wanted to promote its latest phone (Omnia Qwerty) and bring the spirit of the winter Games to the streets of Amsterdam as part of its 'Experience the Olympics wherever you are' campaign.

Samsung teamed up with JCDecaux to create an interactive outdoor campaign using bus shelters fitted with a touchscreen. The screen mimicked the display of the phone handset and had two webcams.

Passers-by could fully immerse themselves into the Olympic ski jumping experience by positioning their feet on the pair of replica skis placed on the floor of the shelter and having their facial expressions captured by the webcams. A clip of the ski jumping was played, including the sound of a roaring crowd, and participants' faces were digitally attached to the skier in the movie, thus creating a unique personal experience for each passer-by.

A wireless internet connection ensured that the resulting clip was instantly available for download via a link sent to the passer-by's previously entered email address. This allowed them to share their clip with their friends.

Have Your Say

Please register to add comments.

Brand:
Samsung
Brand Owner:
Samsung
Categories:
Electronic Goods
Telecoms/Mobile
Region:
The Netherlands
date:
2010
Media Owner:
JCDecaux
Media Channel:
Digital,Out-of-Home

    Cream Shuffle

    Stuck for ideas? Use our automated inspiration tool.

    ShuffleClick to shuffle
    • CrimeStoppers
    • UK
    Read more

    Cream Subscribers

    Other C Squared Products

    • - M&M
    • - The Festival of Media
    Cream logo

    © C Squared Holdings Ltd.

    Rd,
    London, SE1 0AX.

    Registered Number: 4381130
    VAT REG NO: GB799 3995 30

    Made with Fantastic Thinking