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Outdoor clothing company Cabela uses a search strategy that centres around a national holiday to drive footfall to stores
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The news: A company photo published on Microsoft’s website recently caused a scandal after it appears that the company had followed inappropriate cultural advice. On the company’s US website the photograph depicts a scene of an Asian man, black man...
The point is that the inflight entertainment system on Emirates flights (ICE, which stands for Information, Communication, Entertainment) is a bit like being in a cinema. The reality is that it is similar, but with about a quarter of the...
Hmm. This ad supposedly promotes Holland Casino. The message seems to be that despite a horrifically gritty experience that sees you meet all sorts of shady, drug-addled characters and culminates in bed with a toothless geriatric, you will be happy...
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Launch campaigns are often simply a numbers game, with huge amounts of money being thrown at getting a product out to market...
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