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Sony Ericsson highlights its link with women's tennis with creative executions at Madrid Airport and a sweatband bellyband on Metro.
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Nike is encouraging people to drag there sorry asses off the sofa and get running with this campaign in Argentina: It reads: "Training for the 10k run doesn't just help you. With each kilometre you do, you are helping UNICEF.
Creating the longest ever ad doesn't really sound like a great record to try and set, but when you take one hot guy, 131 bottles of pink nail varnish and a white Fiat 500, suddenly it seems to make sense....
Cream's anonymous columnist would like to have a button that would send 1000 volts through an agency every time any of the following things were mentioned: The Big Idea "The world is changing" speech That you are totally integrated and...
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In the wake of the Haiti disaster, Cream looks at how different organisations have employed innovative techniques to raise funds.
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