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Cream is a new online service for media and marketing professionals that indexes and analyses best practice examples of brand communications from around the world. Only Cream offers inspiration and insight through daily news, analysis, monthly reports and over 2,500 case studies of leading marcomms innovation.

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Zombie hands

  • Nintendo
  • Italy

Nintendo DS used horror images depicting severed hands and grave stones to promote their "Resident Evil" computer games, reflecting the genre of the release.

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  • Rexona
  • Australia
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Right Brain, Left Brain Blog

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Take a fresh look at print

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