betaTHE INNOVATION EXCHANGE
Home to the world's best marcomms innovation
(Read more)

Cream is a new online service for media and marketing professionals that indexes and analyses best practice examples of brand communications from around the world. Only Cream offers inspiration and insight through daily news, analysis, monthly reports and over 2,500 case studies of leading marcomms innovation.

Close

Loctite takes a ride in Sofia

  • Loctite
  • Bulgaria

Henkel glue brand uses bus doors as the ideal medium to demonstrate its speedy fixing powers

To continue reading this case study please subscribe

Find out more & subscribe

Free Trial

Experience full access to Cream.

Get your free trial

Cream Shuffle

Stuck for ideas? Use our automated inspiration tool.

ShuffleClick to shuffle
  • Tnuva Chocolate Dessert
  • Israel
Read more

Right Brain, Left Brain Blog

A dream team of industry pioneers from around the world share their expert opinion

More from the blog

Reckless, dangerous and utterly brilliant OOH

If I ever took the time to think about my favourite media channel, it would probably have to be OOH. Call me old fashioned, but I've always been partial to size and spectacle; two qualities that OOH can deliver in...

Mark St Andrew

Read more

Xbox 'Halo Reach' on 50ft photo-realistic murals

It's ten years since Microsoft brought the Xbox into gamers homes and gave them the tools to play the blockbusting multi-player alien shoot-em-up game, Halo. But even the most successful franchises must come to an end, and so with the...

Gemma Taylor

Read more

Branding opportunity: Take over a shopping centre!

Shopping centres, love 'em or hate 'em, they are now a major part of all our lives. Shopping centres are now destination venues, complete with restaurants, cinemas and some even have gyms and medical centres! Bluewater, of of the most...

Mark St Andrew

Read more

How To...

Cream guides that help you navigate the changing communications landscape.

Appreciate small

Big successes, small strategies. Cream unearths small gems of marketing brilliance.

Read more
More