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It sounds like something straight out of The Simpsons, but online dentist, 1-800 Dentist, is offering the American public the chance to win $30,000 of dental surgery. All people have to do to enter 'My Smile Bites' is record a video pleading their case for why they deserve the cosmetic makeover.
Online competitions are nothing new but few have ever offered such a personal prize. America does, however, have pedigree in being rather more image conscious than other countries, particularly when it comes to their teeth. This, the country, where 'teeth whitening' is considered a necessary medical procedure.
On the 1-800 site visitors are encouraged to upload a two-minute video explaining why they should receive the dental treatment. Personal anecdotes are advised, as long as they are honest, and the website reminds the public: be sure to show us your teeth. Once people have uploaded their videos the public then get to vote on who they believe to be the worthiest recipient of the dental surgery.
The competition is being promoted through social networking sites Facebook and Twitter and the winner will be announced on December 15th.
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