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Cream is the only online intelligence service that indexes and analyses the world’s media and marketing innovations. Cream’s dynamic architecture helps companies share and reapply ideas and best practice across their global organisations.
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Launch campaigns are often simply a numbers game, with huge amounts of money being thrown at getting a product out to market. Cream looks at how brands can spend more wisely to achieve maximum launch impact.
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A dream team of industry pioneers from around the world share their expert opinion
The news: Sony’s commercial has caused uproar in Nigeria, with official complaints that it portrays a negative image of the nation, suggesting Nigerians are untrustworthy and prone to partake in criminal activity. During the ad one of the actors states...
Elliot Polak
The problem with gaming, its critics say, is that it is anti-social and unhealthy as players often sit by themselves on an armchair all night. Well, that might be about to change. Media artists, KMA, use light and heat sensor...
Hugh Jordan
When the two zebras in a Gaza zoo died of starvation, the zoo owner came up with an innovative way of allowing children to experience the creatures while getting round Israeli restrictions on the importation of animals. The result was...
Olivia Solon
The big idea is dead. Long live the big ideal
Cream guides that help you navigate the changing communications landscape.
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