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Lay's hides tickets for fans inside Google Maps for them to claim through interactions on Twitter.
McDonald's participates in real-time on Twitter during Manny Pacquiao's 'Fight of the Century'.
Pepsi prepares for all possible scenarios during live cricket matches with real-time interventions on Twitter.
Coca-Cola breaks new ground with Twitter in Romania by integrating live tweets into a TV ad.
Argos boosts Christmas trading by fusing a social media campaign with live broadcast through a partnership with ITV and Twitter.
Paddy Power unites football culture and Twitter to show that there is no place in the modern game for homophobia.
Captain Morgan Rum finds a way around the liquor advertising ban in India through a branded TV show.
EDF Energy measure the mood of the nation during the Olympics using data sourced from the 10 million UK Twitter users.
Kraft Macaroni and Cheese finds a way to move out of the 'kids brand' mode, and becomes relevant to adults.
Dutch national airline replies to social media messages in person, with 450 people.
Fans are invited to kill an unwanted flavour in 'reverse' product launch.
AutoTrader Canada launches a high-octane campaign by pushing cars of a cliff.
Low-cost airline improves customer experience and SEO with community spirit.
Cadbury uses micro-blogging in short, sharp gum giveaway.
The Canadian Tourism Commission lures Americans to book a Canadian holiday
Samsung goes 3D in social media powered projection event in historic building takeover.
Turning (RED) to mark World AIDS Day with eye catching OOH and co-ordinated online strategy
Nike allows a huge audience to experience what it feels like to run a 10k race
A PR company comes up with a valuable tool to mine trends and gauge emotion from Twitter.
Sunsilk creates an original sitcom to promote its new product that promotes strong hair growth
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