Kellogg's Healthy Beginnings
Kellogg's creates a local activation with a branded multi-person bicycle riding around Mexico City.
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2016 |
Virtually Dead
HTC combines VR technology with bespoke content to create a once in a lifetime apocalyptic experience for its new product launch.
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2016 |
Zacapa fully surrounds the rum tasting at the Roma Market into a fully sensorial, slow paced delightful experience.
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2016 |
Axe Hombre Seco
Axe launches an organic outreach campaign via an outdoor stunt, complemented by a paid digital media plan in Facebook and YouTube.
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2016 |
C&H Food Truck
McDonald's overcomes prejudice about the brand with the mysterious launch of the Club House.
- FMAs Winner
- FMAs Shortlisted
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2016 |
The real match project
Ray-Ban creates a real matchmaking experience for music festival goers with its own pop-up store.
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2016 |
Pizza Hut Mini Plate Mega Treat
Pizza Hut excites its HK members (and their cameras) through a digital campaign centred on shrinking its food.
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2016 |
Oreo's Journey Home
Oreo partners with Alibaba Group in a campaign fusing e-commerce with experiential at key travel spots.
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2016 |
Cornetto Love Notes
Cornetto launches the first ever digitally led, mobile first campaign that helped teenagers connect from their digital world into the real.
- FMAs Winner
- FMAs Shortlisted
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2016 |
Reinventing the Athlete Tour
Nike Basketball invites NBA2K online players to compete to represent the best of the best in China against NBA superstar Kevin Durant.
- FMAs Winner
- FMAs Shortlisted
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2016 |
Clear Taps on Mudik (annual homecoming tradition) during Eid holiday in Indonesia
Clear Men engages its target audience through brand activation at select pit stops during the motorcycle Mudik trip.
- FMAs Winner
- FMAs Shortlisted
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2016 |
Big C: At the Heart of the Matter
Big C creates the world’s first huggable media with an activation-led campaign amplified in the digital space.
- FMAs Winner
- FMAs Shortlisted
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2016 |
The Good Experiment
Breeze conducts an experiment with 10 hidden cameras to see if kids would help an elderly janitor, regardless of them getting dirty.
- FMAs Winner
- FMAs Shortlisted
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2016 |
Fanta Gaming Masters 2016
Fanta makes gaming into an ongoing, unique, engaging brand platform to communicate its promise of “Play".
- FMAs Winner
- FMAs Shortlisted
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2016 |
The AC Vests
Emirates NBD creates “The AC Vests” - a product idea that positively changed how labourers took the hot and humid weather conditions on.
- FMAs Winner
- FMAs Shortlisted
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2016 |
Lipton Ice Tea: Compelling behaviour change
Lipton Ice Tea teams up with Egyptian comic superstar Ahmed Helmy in a cross-platform campaign launch.
- FMAs Winner
- FMAs Shortlisted
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2016 |
The Field Trip to Mars
Lockheed Martin brings the Red Planet to Earth via the first-ever group virtual reality experience.
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2016 |
Life-size polar bear takes to the streets of London
Sky Atlantic unleashes a giant polar bear on the streets of London in a stunt to promote the launch of its new crime drama.
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2015 |
Android Chorus
Google creates the ‘Android Chorus’ with 300 Android smartphones and tablets.
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2015 |
Fatigue ages you
Garnier sets out on an experiment to show the impact of fatigue on the signs of aging in women.
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2015 |
Nivea Doll
Nivea gives away UV-sensitive dolls to teach kids the importance of sun protection.
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2015 |
Hunger Cry
Danone unveils a bespoke voice-activated vending machine that delivers yoghurts to those who shout the loudest.
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2015 |
The Gun Shop
States United to Prevent Gun Violence launches a social experiment set in the real world.
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2015 |
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2015 |
Vodafone: Back to the Future
Vodafone taps into people’s nostalgia through PR, social, experiential and media – all linked by a great big content sandwich.
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2015 |