Life Saving Stickers
The Australian Road Safety Foundation finds an untapped media opportunity to turn ordinary rubbish bins into lifesaving billboards.
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2016 |
The Swedish Number
The Swedish Tourist Association celebrates 250 years of free speech by becoming the first country in the world to have its own phone number.
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2016 |
Gillette Bachelor of Shaving
Gillette creates the largest college outreach programme, offering 350,000 students career advice, grooming and interviewing tips.
- FMAs Winner
- FMAs Shortlisted
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2016 |
Bittersweet Pies
Bakery café chain PAUL makes actual pie charts with stats showing the uneven representation of women in Romania.
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2016 |
Tree Desk Calendar
National Bank Kenya creates a unique desk calendar design to involve Kenyans in its tree planting initiative.
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2015 |
Hyundai ix1
Hyundai donates hospital grade Hyundai trollies to Slovakian hospitals to keep babies safe and comfortable on their first drive.
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2015 |
Nivea Doll
Nivea gives away UV-sensitive dolls to teach kids the importance of sun protection.
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2015 |
Magic Lens
Santa Lucia Lottery creates a discreet, portable work tool for the blind to enable them to know the value of received bills.
- FMAs Winner
- FMAs Shortlisted
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2015 |
Shiny Lessons
Zapaterias Coban creates educational shoe shine boxes with a radio to help kids learn while they work.
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2015 |
Art heist for good
Water is Life uses stolen art to raise money for a good cause.
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2015 |
#MacItBetter
McDonald’s reinvigorates a fading icon with a limited run of Big Mac Special Sauce for the next gen of burger eaters.
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2015 |
Reduce Speed Dial
Volkswagen creates a digital app that enables consumers to create a personalised speedometer for a loved one.
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2015 |
Reverse April Fools’
BMW pulls an unheard of April Fools’ Day prank, offering a special gift to someone who was willing to risk looking like a fool.
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2015 |
Wave
Tribord launches a drink, filled with 100% salt water, to give people a taste of drowning.
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2015 |
Mini Fashion Bar
French fashion brand Pimkie turns hotel wardrobes into clothing mini-bars.
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2015 |
Ikea Sustainable Catalogue
Ikea uses its old catalogue to let customers read the new one.
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2015 |
More than a sign
Dislife turns flat parking signs into hologram projections of real disabled people to discourage drivers from taking disabled parking spots.
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2015 |
Helpusgreen: Sow, don’t throw
Helpusgreen creates unique packaging to address the challenge of religious devotees in India disposing of packets with gods’ images on them.
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2015 |
McDonald’s transforms tollbooths into a McDonald’s Drive-Thru and hands out free breakfast.
- FMAs Winner
- FMAs Shortlisted
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2015 |
Al Tawasol
Touch partners with official NGOs to bring mobile services to aid packages for Syrian refugees.
- FMAs Winner
- FMAs Shortlisted
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2015 |
Untold Festival offers music fans free tickets in return for blood donations.
- FMAs Winner
- FMAs Shortlisted
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2015 |
Headstart
Danske Bank creates personalised content targeted at key business contacts via print, video and an online news-feed.
- FMAs Winner
- FMAs Shortlisted
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2015 |
#Shovelitforward
Canadian Tire invites Canadians to shovel their neighbour’s driveway, creating a chain reaction effect and turning into a social experiment.
- FMAs Winner
- FMAs Shortlisted
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2015 |
Childhood Under the “PLUS” Sign
Bepanthen Plus positions itself as mum’s friend by helping renovate and rejuvenate playgrounds in the local communities.
- FMAs Winner
- FMAs Shortlisted
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2015 |
Life Paint
Volvo’s innovative glow-in-the-dark spray aims to help cyclists be seen in the dark.
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2015 |