PETA cleverly combines online and offline media to leverage its power in amplifying the campaign impact of 'Behind the Leather'.
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2016 |
The Dilemma
Heineken plays a prank on an unsuspecting football fan to emphasise the importance of watching football with friends.
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2016 |
HCD Rink Bingo
Hockey Club Davos uses digital screens in real-time to enable a fun and exciting stadium experience.
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2016 |
Blood Tickets
Tigo Music offers VIP music tickets in return for donating blood.
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2016 |
Virtually Dead
HTC combines VR technology with bespoke content to create a once in a lifetime apocalyptic experience for its new product launch.
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2016 |
Zacapa fully surrounds the rum tasting at the Roma Market into a fully sensorial, slow paced delightful experience.
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2016 |
Sedal Show
Sedal makes the first live stream through the YouTube Masthead to reach millennial girls across Argentina.
- FMAs Winner
- FMAs Shortlisted
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2016 |
The Next Rembrandt
ING unveils The Next Rembrandt as the fuel to fire up conversations about the fading boundaries between technology and humanity.
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2016 |
The real match project
Ray-Ban creates a real matchmaking experience for music festival goers with its own pop-up store.
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2016 |
You Know You Want a Truck
Chevrolet launches a 360 degree campaign to demonstrate that the Silverado is the definitive expression of lifestyle and machismo.
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2016 |
KFC Red Encouragement
KFC partners with a music festival to create an experience to engage hardcore music fans to be advocates for the brand.
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2016 |
Audi Sport - Performance meets emotion
Audi uses wearable tech to measure drivers' physiological responses when trying out its new sports range on a temporary racetrack.
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2016 |
Rexona Gets Indonesia Moving with #MOGER
Rexona creates a visual custom 3D panoramic interactive mobile ad unit where users played musical instruments to generate the highest score.
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2016 |
Door Step School - A Street Naming Event for Social Change
Door Step School creates an impressionable event for lasting impact by renaming streets in the slums after local children.
- FMAs Winner
- FMAs Shortlisted
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2016 |
Reinventing the Athlete Tour
Nike Basketball invites NBA2K online players to compete to represent the best of the best in China against NBA superstar Kevin Durant.
- FMAs Winner
- FMAs Shortlisted
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2016 |
Mobile Makeover for Gamers by L’Oréal Men Expert
L’Oréal Men Expert creates a programme to transform secretly cool but outwardly geeky gaming kids into college heart-throbs.
- FMAs Winner
- FMAs Shortlisted
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2016 |
Fanta Gaming Masters 2016
Fanta makes gaming into an ongoing, unique, engaging brand platform to communicate its promise of “Play".
- FMAs Winner
- FMAs Shortlisted
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2016 |
Masters of Tea- Lipton
Lipton launches a hero video showcasing tea experts, using social media and a competition.
- FMAs Winner
- FMAs Shortlisted
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2016 |
INFINITI Q50S - Unleash Your Potential
INFINITI creates a unique engaging experience focusing on music and rich content while harnessing breakthrough technology and innovation.
- FMAs Winner
- FMAs Shortlisted
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2016 |
The Field Trip to Mars
Lockheed Martin brings the Red Planet to Earth via the first-ever group virtual reality experience.
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2016 |
Suzuki strikes a deal with ITV AdVentures to sponsor and use IP from Ant & Dec’s Saturday Night Takeaway (SNT).
- FMAs Winner
- FMAs Shortlisted
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2016 |
The First Olympics in Virtual Reality
Samsung Electronics collaborates with NBC to change the way people experienced the Olympics through VR.
- FMAs Winner
- FMAs Shortlisted
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2016 |
The United Nations World Food Programme uses Zlatan Ibrahimović’s body as the main media to promote the fight against world hunger.
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2015 |
Wear It Wild
WWF adopts a fierce attitude in new online film to promote ‘Wear it Wild’ campaign.
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2015 |
CheltenHAM Festival
Bookmaker Coral gives the Cheltenham Festival a unique twist with a social effort centred on micro-pig racing events.
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2015 |