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L’Oréal Men Expert creates a programme to transform secretly cool but outwardly geeky gaming kids into college heart-throbs.
Garnier sets out on an experiment to show the impact of fatigue on the signs of aging in women.
Maybelline Pure Makeup develops a multi-social strategy with specific content for each platform.
Garnier creates weather-optimised content ads which deliver on its haircare promise.
Maybelline develops specific content (video tutorials) to bring consumers closer to the world of nail art.
Olia Garnier puts the sunflower icon at the centre of its communications strategy through impact and innovation.
Biotherm offers the first dual screen game ever – the Biotherm Virtual Challenge.
Garnier marries the idea of pimples with Bollywood in a series of short, quirky videos.
Russian girls get the chance to become New York models.
L’Oreal Garnier debuts a new range of Fructis shampoos via a live concert broadcast across the web.
Lancôme delivers an augmented product experience for Chinese women via a pink re-modelled bus.
Maybelline brings a new product for women to market in India by communicating with men.
A skincare brand encourages people in Mexico to learn about the risks of skin cancer with a sophisticated sampling campaign
Branded community networking site promotes Lancome's new Magnifique.
L'Oreal targets young urban Malays in its sponsorship of popular talent show, Akademi Fantasia.
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