TRESemmé Day
TRESemmé executes a campaign simultaneously in more than 180 media channels, across all six Central America countries.
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2016 |
Axe Hombre Seco
Axe launches an organic outreach campaign via an outdoor stunt, complemented by a paid digital media plan in Facebook and YouTube.
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2016 |
Beauty outside the box
Dove embarks on a media strategy based on diverse segmentation to take its real beauty message to Brazilian women via OOH and Facebook.
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- FMAs Shortlisted
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2016 |
Sedal Show
Sedal makes the first live stream through the YouTube Masthead to reach millennial girls across Argentina.
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- FMAs Shortlisted
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2016 |
Axe - Find Your Magic
Axe becomes the first brand to launch a campaign using native vertical video on mobile via programmatic in LatAm.
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- FMAs Shortlisted
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2016 |
#DadDo
Pantene teams up with some of the toughest dads in the NFL for a series of Dad-Do videos.
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2016 |
Little Big Show
Garnier creates Russia’s new addictive dance brought to life through an augmented reality mobile app.
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2016 |
The Crest Fans Engagement
Crest partners with a Chinese male superstar to leverage his social communities and increase brand preference amongst young girls.
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2016 |
Getting under the skin of Acne-suffering teens in Thailand
Pond’s adopts the Acnematic targeting system, leveraging behavioural data at different stages of their acne journey.
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2016 |
Rexona Gets Indonesia Moving with #MOGER
Rexona creates a visual custom 3D panoramic interactive mobile ad unit where users played musical instruments to generate the highest score.
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2016 |
LISTERINE "Bring Out the Bold"
Listerine partners with TV star Anne Curtis to challenge millennials to join her on an epic food trip.
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2016 |
Dove - Change the Rhyme
Dove uses the background of sports juxtaposed with an equally familiar and innocent part of a child’s life to 'break the rules of beauty'.
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- FMAs Shortlisted
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2016 |
Mobile Makeover for Gamers by L’Oréal Men Expert
L’Oréal Men Expert creates a programme to transform secretly cool but outwardly geeky gaming kids into college heart-throbs.
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- FMAs Shortlisted
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2016 |
Clear Taps on Mudik (annual homecoming tradition) during Eid holiday in Indonesia
Clear Men engages its target audience through brand activation at select pit stops during the motorcycle Mudik trip.
- FMAs Winner
- FMAs Shortlisted
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2016 |
Vaseline creates its first ever Live Demo Billboard to demonstrate the healing power of its Petroleum Jelly recorded via video timelapse.
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- FMAs Shortlisted
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2016 |
Celebrate your Roots
Parachute Advansed uses key opinion leaders across multimedia touch points to create customised and contextually relevant content.
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2016 |
Clear x Martian Intelligence Agency
Clear undertakes its largest branded content activity through the sponsorship of Youku's “The Martian Intelligence Agency” show.
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- FMAs Shortlisted
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2016 |
Dove - Reframing the beauty debate in India
Dove uses a simple, innocent nursery rhyme to start a provocative conversation around questioning and changing beauty definition.
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- FMAs Shortlisted
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2016 |
A smile really does change everything!
Pepsodent partners with Tinder in a platform-relevant, entertaining way, combined with social media, TV and in-store activity.
- FMAs Winner
- FMAs Shortlisted
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2016 |
Dove's Colourful Partnership
Dove partners with Dafiti.com to target with personalised messaging in real-time based on what consumers were looking at or purchasing.
- FMAs Winner
- FMAs Shortlisted
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2016 |
COVERGIRL: Celebrating the Diversity of Beauty
COVERGIRL leverages a diverse set of influencer talent for its So Lashy! Launch, including the first ever male COVERGIRL.
- FMAs Winner
- FMAs Shortlisted
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2016 |
Dove Men+Care launches ‘Real Strength’ campaign on sports’ biggest stage to celebrate the caring side of modern men.
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2015 |
OPI jumps on the back of the Fifty Shades of Grey movie launch with a cinema campaign to promote its limited edition range.
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2015 |
Colour is the universal language
OPI launches a universal colour language through an exclusive mobile app.
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2015 |
Fatigue ages you
Garnier sets out on an experiment to show the impact of fatigue on the signs of aging in women.
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2015 |