The day the media ran out of battery
Huawei orchestrates a massive media blackout to create the real-life experience of a smartphone running out of battery.
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2016 |
Telecom and the digital, social eco-system: making it work
djuice recruits so-called influencers to translate its main (push) message and offer into believable and relevant communication.
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2016 |
Welcome to Social Narcissm, Honor Thyself
Huawei greets consumers curious enough to Google themselves with a personalised message through Search.
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2016 |
Maxis Kongsi Home - Building Hope One Home at a Time
Maxis partners with Malaysia's top five e-commerce platforms to transform online BUYING into online GIVING.
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2016 |
Rojak 360°- Telling Malaysian tales the 360° way
Maxis creates Malaysia's first ever " Rojak360° " film series - a series of Malaysian stories, shot in 360° to allow viewers an immersive experience of being Malaysian, in different perspectives!
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2016 |
#PostWisely
Telecoms provider du targets people in a contextually relevant manner with video content across key channels, led by social media.
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2016 |
Tropa For Life
du targets Filipinos living in the UAE with branded content titled “Tropa For Life”, brought to live across various channels.
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2016 |
du Tourist SIM
du uses a variety of targeting techniques to identify travellers at various touchpoints in their journey.
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2016 |
Shhh…Don’t mention the iPhone 7!
Vodafone invests more than 40% of its iPhone 7 launch campaign budget into obtaining data, turning Apple's restrictions into a competitive advantage.
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2016 |
Samsung 2111
Samsung partners with Discovery Channel for a landmark TV series showcasing the future of cities that gave rise to LatAm civilisation.
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2015 |
Android Chorus
Google creates the ‘Android Chorus’ with 300 Android smartphones and tablets.
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2015 |
Signs of Progress
Telecoms brand Claro gives up its most valuable outdoor advertising space – branded dish antennas - to people who needed it more.
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2015 |
World Gallery
Apple puts user generated content at the heart of its iPhone6 campaign in the world’s largest mobile photography gallery.
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2015 |
Three-second Cooking “Shrimp Frying Cannon” & “Super Fried Dumpling”
Japanese company NTT Docomo’s innovative Shrimp Cannon makes for viral video gold.
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2015 |
Vodafone: Back to the Future
Vodafone taps into people’s nostalgia through PR, social, experiential and media – all linked by a great big content sandwich.
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2015 |
Samsung Gear S Streaming Outdoor Project
Samsung promotes its Gear S smartwatch with a live, smart billboard activation from Clear Channel Outdoor.
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2015 |
LifeLIVE
The Samsung Galaxy Note 4 plays an instrumental role in the world’s first live VR birth.
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2015 |
The Life Saving TV Project
Korea Telecom’s IPTV service sends a signal of life for the elderly living alone.
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2015 |
Is this the next?
Samsung launches a smartphone by planting rumours to pique influencers' interest.
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2015 |
Phone Address
Base launches a mobile innovation that turns your smartphone into a delivery address.
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2015 |
How Telekom Malaysia gamified a TV ad to help those in need
Telekom Malaysia launches an interactive video, where every interaction leads to a donation to a charity of consumers' choice.
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2015 |
Virgin Mobile and R U OK? Putting the voice back into meaningful conversations
Virgin Mobile ignites a powerful movement to inspire people to rediscover the influence of meaningful conversation.
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2015 |
The Green Genie
Etisalat ignites a cheeky, light-hearted ad war aimed at Vodafone’s big budget TVC, convincing ‘El Mared’ (the genie) to switch sides.
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2015 |
Al Tawasol
Touch partners with official NGOs to bring mobile services to aid packages for Syrian refugees.
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2015 |
How a telco used children's voices to engage people and save lives
Maxis turns the mobile phone from a distraction into an idea that made a difference on Malaysian roads.
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2015 |