Samsung makes incredible things happen during the Oscars including the world’s most popular tweet of all time.
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2014 |
Samsung gets smart with App development
Partnering with Yahoo7, Samsung delivered a Catch Up TV app to harness the love for TV that Australians have.
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2013 |
To introduce two new products, Samsung creates a tough new reality TV show, with a mix of survival and technology based challenges.
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2013 |
To bridge the six-week gap between the launch of its new Galaxy S4 in Holland, Samsung rides on buzz around the king's inauguration.
- FMAs Winner
- FMAs Shortlisted
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2013 |
Turning RED.fm BLUE
Samsung uses Malaysia's RED.fm to find the truest, bluest Chelsea fans and turns the radio station blue for one day.
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2013 |
The Smart Phone Line
Samsung sets up a virtual queue for the launch of the GS4, mobilising fans through social media.
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2013 |
For Devlin's latest single Island Records worked with Aurasma to create the first ever augmented reality single release.
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2012 |
Personalised art
Samsung enlists the services of a Barcelona street artist to demonstrate the creative credentials of the Galaxy Note.
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2012 |
We are David Bailey
Samsung recruits 143 ‘David Bailey’s’ from all walks of life to showcase the capabilities of its new NX Smart Cameras.
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2012 |
Art from Space
Samsung's new Galaxy Note creates a larger-than-life portrait of fans which can be seen from space.
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2012 |
This is My Moment, LIVE.
Samsung creates “real-time ads”, the content of which were live, real-time moments crowd-sourced from its consumers.
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2012 |
Human mobile
Japanese mobile operator Docomo enrolls the help of Darth Vader.
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2011 |
In an Apple dominated market, Samsung proves its credentials as a music device to a young Singapore audience.
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2011 |
The future with Samsung
Samsung created a TV series to give an insight into the future of Latin America
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2011 |
Touch Cinema
Samsung creates a giant interactive tablet experience for Indian moviegoers.
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2011 |
It's nice to point
Samsung promotes technology over product using a game where it isn't rude to point.
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2010 |
Samsung goes 3D in social media powered projection event in historic building takeover.
- FMAs Shortlisted
- Big idea
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2010 |
Samsung lets people experience what it’s like to do a ski jump with an interactive billboard
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2010 |
Superswypers
Samsung recruits an army of real-time, roving personal reporters dispatched anywhere to provide moment-to-moment event testimonial.
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2010 |
Samsung creates first ever gaming reality show to improve its connection with consumers.
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2009 |
Samsung launches its new Omnia touchscreen phone with a leftfield campaign that gets people asking ‘Where is Columbus’ finger?’
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2008 |
Share your Dutch Soul
Samsung links Dutch revellers together by broadcasting their parties to the nation, driving sales up 58% in two weeks.
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2008 |
Dancing in the Streets
Samsung launches its MP3 player to the world with a series of impromptu street parties.
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2007 |