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Brand: Lays
Case Studies (5)

                          Title
                          Date
                        
                          When Google Maps went beyond giving directions to people. It unlocked a treasure. Thanks to Lay's

Lays
India
Lay's hides tickets for fans inside Google Maps for them to claim through interactions on Twitter.

                                  FMAs Winner
FMAs Shortlisted

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                          2015
                        
                          Instant crisps

Lays
Argentina
A customised vending machine appears to offer the freshest crisps possible.

Read full case study
                              
                          2011
                        
                          PepsiCo brings happiness homeLays,Tropicana,Pepsi
China
PepsiCo reminds Chinese youth that they ought to spend the Chinese New Year with their family, while driving the brand message home.
Read full case study

                          2011
                        
                          Mint Mischief in mallsLays
India
Lays allows consumers take pictures of its new packaging to win free content.

Read full case study
                              
                          2007
                        
                          They can't stop noshing LaysLays
Pepsi Co crisp brand Lays has been able to translate its 'irresistible' positioning from market to market. And having the same positioning means that the same media execution is also effective. This case study comes from the Middle East.

Read full case study
                              
                          2006
                        
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