Movie Guru: The Box Office Predictor
Mindshare, m/six division develops a tool for Cinemark-Hoyts that helped predict attendance at future movie releases.
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2016 |
Don’t Label
NGO Fair Welcome creates an online browser plugin that turns discriminating words found in the media into impartial ones.
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2016 |
The Rough Carpet
Tesco Lotus turns “the Red Carpet” into ‘the Rough Carpet’ - a stark contrast of what it is like for the underprivileged to be walking this rough carpet every day to school, without shoes.
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2016 |
Outshout or Outsmart???
Pureit uses ‘Cross Device Fingerprinting’ tech to detect and match live TV content viewers and programmatically chase them across mobile.
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2016 |
Getting under the skin of Acne-suffering teens in Thailand
Pond’s adopts the Acnematic targeting system, leveraging behavioural data at different stages of their acne journey.
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2016 |
KFC Red Encouragement
KFC partners with a music festival to create an experience to engage hardcore music fans to be advocates for the brand.
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2016 |
De-lovery: Deliver love to your mom
Knorr delivers personalised messages specific to each individual mum, at various touchpoints in her online journey.
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2016 |
Dove - Change the Rhyme
Dove uses the background of sports juxtaposed with an equally familiar and innocent part of a child’s life to 'break the rules of beauty'.
- FMAs Winner
- FMAs Shortlisted
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2016 |
Reinventing the Athlete Tour
Nike Basketball invites NBA2K online players to compete to represent the best of the best in China against NBA superstar Kevin Durant.
- FMAs Winner
- FMAs Shortlisted
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2016 |
Mobile Makeover for Gamers by L’Oréal Men Expert
L’Oréal Men Expert creates a programme to transform secretly cool but outwardly geeky gaming kids into college heart-throbs.
- FMAs Winner
- FMAs Shortlisted
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2016 |
Brooke Bond Red Label Tea 6 Pack Band
Brooke Bond Red Label creates 'The 6 Pack Band' transgender pop group in an effort to help end the stigma in India.
- FMAs Winner
- FMAs Shortlisted
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2016 |
Vaseline creates its first ever Live Demo Billboard to demonstrate the healing power of its Petroleum Jelly recorded via video timelapse.
- FMAs Winner
- FMAs Shortlisted
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2016 |
Pizza Hut's Must Win Guest
Pizza Hut becomes the social enabler for the gaming community with a location-based in-game targeting system.
- FMAs Winner
- FMAs Shortlisted
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2016 |
#StartsToday
HSBC uses the imagery and language of social media for its #StartsToday movement, challenging people to ensure their goals came to fruition.
- FMAs Winner
- FMAs Shortlisted
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2016 |
JUST DO IT #DADADING
Nike launches its own Bollywood-themed music video, seeded across music apps and social media.
- FMAs Winner
- FMAs Shortlisted
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2016 |
Dove - Reframing the beauty debate in India
Dove uses a simple, innocent nursery rhyme to start a provocative conversation around questioning and changing beauty definition.
- FMAs Winner
- FMAs Shortlisted
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2016 |
A smile really does change everything!
Pepsodent partners with Tinder in a platform-relevant, entertaining way, combined with social media, TV and in-store activity.
- FMAs Winner
- FMAs Shortlisted
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2016 |
Marks & Spencer wins Christmas with Mrs Claus
Marks & Spencer creates a new Christmas icon, brought to life across various TV, digital and in-store touchpoints.
- FMAs Winner
- FMAs Shortlisted
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2016 |
Typo Domains by Nescafé
Nescafé creates a new space online where nobody was advertising, purchasing 3,000 of the most commonly misspelled website domains.
- FMAs Winner
- FMAs Shortlisted
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2016 |
Kit Kat creates the first Massaging Billboard to literally give the people of Colombia a break.
- FMAs Winner
- FMAs Shortlisted
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2015 |
Score with Data
IBM redefines how India and cricket experts perceive performances in cricket through clever use of big data and analytics.
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2015 |
Rise Beyond: Converting 20m lifestyle youth into basketball fans
Nike Basketball creates a six episode series to amplify the core values of RISE through back-stories of youth idols.
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2015 |
Acts of Inspiration
Clinic Plus brings about social change in a new initiative to strengthen the mother-daughter relationship, using TV and radio.
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2015 |
Helping 2.1m kids be like Mike
Nike enables Chinese youth to virtually experience Jordan’s incredible feats, by digitally re-creating his most famous plays for them to emulate.
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2015 |
Lay's hides tickets for fans inside Google Maps for them to claim through interactions on Twitter.
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- FMAs Shortlisted
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2015 |