Volkswagen Gol, A True Agolescente
Volkswagen Gol launches a fully digital content campaign using older characters, delivering it to only those who chose to engage with it.
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2016 |
Men of Rally
VW produces a short documentary in which, through intimate interviews, it showed how the VW Motorsport Team is the real engine.
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2016 |
War of Graffiti
Warner Bros starts the WAR OF GRAFFITI scavenger hunt, urging fans to join their favourite superhero team and share it on social media.
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2016 |
My Afro Blood
Ministerio del Interior creates a big virtual human chain against racism through social media.
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2016 |
Shell #makethefuture: The Power of Music
A shared passion for energy solutions provides the catalyst for a music project between Shell and Akon.
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2016 |
Snickers – Sintomas
Snickers uses a mix of TV, digital billboards, social media, radio and tactical print to respond to live events in real-time.
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2016 |
The day the media ran out of battery
Huawei orchestrates a massive media blackout to create the real-life experience of a smartphone running out of battery.
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2016 |
How to be Single
Warner Bros taps two well-known female influencers to promote its upcoming ‘How to be Single’ movie.
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2016 |
ÖBB Geo Localised Ads
ÖBB creates a campaign based on target specific information about destination, pricing and ticketing depending on the user’s location.
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2016 |
Ariel Dads Share the Load - Men for laundry!
Ariel creates a national movement, highlighting the need for cultural change by encouraging dad's to share household chores.
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2016 |
"Time to Shine" real-time Olympics
Wrigley's Extra sets up a "virtual content factory" to produce highly agile content that would “respond” to live events.
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2016 |
Chevrolet develops an innovative app that syncs with the driver’s car to silence text messages and send an automatic reply.
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2015 |
Say it with EmotiCokes
Inspired by Emoticon, Coke launches the new EmotiCoke label, uniquely and specially designed for teens to connect with their peers.
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2015 |
Audi TT Launch
Audi uses a pinpoint targeting strategy to deliver more relevant, bespoke digital brand experiences.
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2015 |
Intimacy via Hair Touch
Rejoice joins hands with one of the hottest idols, William Chen, on social media to have a ‘virtual intimate moment’ with young females.
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2015 |
Jurassic Waterloo
A London train station is transformed into a media-first Jurassic World theme park for Universal Pictures’ new film release.
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2015 |
#BacktoLife with Panadol Cold + Flu
Panadol uses real-time social listening to reward Twitter users suffering from the flu.
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2015 |
Sky Start of Season
Sky Sports uses digital real-time data to tailor its multi-platform advertising to sports fans with their own Premier League campaign.
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2015 |
100% Kosher Head & Shoulders
Head & Shoulders leverages a national preoccupation with cleanliness as the perfect analogy for the search for flakes of dandruff.
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2015 |
End the Awkward
Scope creates a series of short films with Channel 4 based on real-life awkward moments faced by disabled people.
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2015 |
Headstart
Danske Bank creates personalised content targeted at key business contacts via print, video and an online news-feed.
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2015 |
Childhood Under the “PLUS” Sign
Bepanthen Plus positions itself as mum’s friend by helping renovate and rejuvenate playgrounds in the local communities.
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2015 |
Sky Ride
Sky closes down Britain’s busiest cities so that families can get on their bicycles and participate in ‘Sky Ride’.
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2015 |
Splash the City!
IKEA creates new advertising space alongside an underground river, bringing the waters to the surface to splash the city.
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2015 |
Love is On
Revlon delivers messaging via multiple touchpoints in virtually every medium for women to adopt "the Ritual" at every point in the system.
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2015 |