Dipper Condoms
Tata Motors innovates not just on packaging but on media design by simultaneously making every receiver also the carrier of its message.
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2016 |
Outshout or Outsmart???
Pureit uses ‘Cross Device Fingerprinting’ tech to detect and match live TV content viewers and programmatically chase them across mobile.
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2016 |
Welcome to Social Narcissm, Honor Thyself
Huawei greets consumers curious enough to Google themselves with a personalised message through Search.
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2016 |
Ariel Dads Share the Load - Men for laundry!
Ariel creates a national movement, highlighting the need for cultural change by encouraging dad's to share household chores.
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2016 |
Door Step School - A Street Naming Event for Social Change
Door Step School creates an impressionable event for lasting impact by renaming streets in the slums after local children.
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- FMAs Shortlisted
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2016 |
Dove - Change the Rhyme
Dove uses the background of sports juxtaposed with an equally familiar and innocent part of a child’s life to 'break the rules of beauty'.
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2016 |
Brooke Bond Red Label Tea 6 Pack Band
Brooke Bond Red Label creates 'The 6 Pack Band' transgender pop group in an effort to help end the stigma in India.
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2016 |
Celebrate your Roots
Parachute Advansed uses key opinion leaders across multimedia touch points to create customised and contextually relevant content.
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2016 |
JUST DO IT #DADADING
Nike launches its own Bollywood-themed music video, seeded across music apps and social media.
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2016 |
Dove - Reframing the beauty debate in India
Dove uses a simple, innocent nursery rhyme to start a provocative conversation around questioning and changing beauty definition.
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2016 |
Helpusgreen: Sow, don’t throw
Helpusgreen creates unique packaging to address the challenge of religious devotees in India disposing of packets with gods’ images on them.
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2015 |
MasterCard Mother's Day 2015
MasterCard's Digital & e-Commerce Engine gives cardholders the chance to get their mum a priceless gift for Mother's Day.
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2015 |
Score with Data
IBM redefines how India and cricket experts perceive performances in cricket through clever use of big data and analytics.
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2015 |
Everywhere TV: The Power of Real Time Marketing
Tata Sky creates real-time communication of enticing cricketing moments as they happened in IPL-matches.
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2015 |
Acts of Inspiration
Clinic Plus brings about social change in a new initiative to strengthen the mother-daughter relationship, using TV and radio.
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2015 |
P&G Shiksha
P&G takes its Shiksha initiative to new heights with a video sharing donation mechanism.
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2015 |
Lay's hides tickets for fans inside Google Maps for them to claim through interactions on Twitter.
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2015 |
This World Heart Day, take time out to Protect Her Heart
Saffolalife follows viewers through meaningful media interventions on Print, Digital & TV reminding them to consume less media.
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2015 |
Kinder Joy Story Station
Kinder launches the Kinder Joy Story Station – where girls and boys can call and listen to their favourite Disney & Marvel Stories for FREE.
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2015 |
Surf Excel orchestrates a workshop pre-Ganesh Chaturthi, whereby kids created Ganpati idols from environment-friendly materials.
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2015 |
Stories of Togetherness
Brooke Bond Red Label brings back storytelling to radio by replacing the brand jingle with brand stories.
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2015 |
Be There with Emirates
Emirates captures and shares the experiences of seven of its staff with an undoubted passion for travel, through film and image along the way.
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2015 |
Sensodyne: Future Now
Sensodyne takes lofty science and brings it into the realms of everyday entertainment through a series of five short films.
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2015 |
Scuderia Ferrari Uncovered
Shell creates the world’s first 360 virtual tour of the most secretive location in Formula 1: the Scuderia Ferrari team garage.
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2015 |
Grant’s Whisky offers a real job, but with a catch - one couldn’t apply for it, unless his/her friends stepped in to make a compelling case.
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2015 |