Scrabble WiFi
Mattel rewards smartphone users, who can spell properly, with free WiFi.
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2013 |
Back to Vinyl - The Office Turntable
Kontor entertains creative directors with real vinyl.
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2013 |
Abbey Road Studios VW Beetle Sessions
Volkswagen gets male consumers back on board and return the Beetle back to its historical positioning.
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2012 |
Face the Day with Abreva Conceal
Abreva Conceal invests in its cosmetic aspect and delivers an authentic and interesting product.
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2012 |
Paddy Power: Beyond Sky Tweets
Here's an example of ambush marketing by Irish bookmaker and betting brand Paddy Power.
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2012 |
Ecco: World's longest catwalk
Ecco shoes creates the world's longest ever catwalk to prove to Australian women that the brand is both comfortable and stylish.
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2012 |
The world's biggest karaoke machine
Coca-Cola creates a giant karaoke machine that is the size of a 2-storey building in Taiwan.
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2012 |
Mentos: National Night
Mentos makes procreation its primary message on Singapore's National Day.
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2012 |
World's fastest hole in one
Precision driving and precision golfing are pushed to the limit in this new viral from Mercedes.
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2012 |
Turn: Confidence at the time of a decision
Turn takes a cue from the Mad Men TV series to create brand imagery amongst marketers.
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2012 |
My QuitBuddy
The Australian government comes up with a unique mobile app to get citizens to quit smoking.
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2012 |
Blogged & Bound
Toni & Guy makes use of fashion bloggers to assert its fashion credentials.
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2012 |
Dove Masterbrand Campaign
Dove gets Chinese women to change their conversation about beauty through extensive social media.
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2012 |
Glamouriety by Benefit Cosmetics
In a B2B exercise, Benefit Cosmetics reaches out to its employees and key stakeholders globally to educate them about the history of the brand.
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2012 |
Free man with shoes
An independent retailer creates a buzz with a modern day discount Cinderella story.
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2012 |
Euro 2012 Dubstep Dance Contest
Kia Motors employs a unique contest to increase sponsorship and brand awareness as an Official Partner of Euro 2012 .
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2012 |
#PepsiMusicNow
Pepsi and Twitter partner to create a fully integrated year-long music program.
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2012 |
Loewe 'A matter of personality'
Loewe finds a different communication approach for its new product line, the Connect ID.
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2012 |
McDonald's Gets Grilled!
McDonald's comes up with the world’s first independently produced McDonald’s documentary in Australia to change perceptions about the brand.
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2012 |
Levi's Summer Hotline
Levi's goes the experiential, events way in Hong Kong to counter a cluttered scenario in the clothing segment.
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2012 |