The Gravity Coffee Run
Gravity Coffee used New Zealand based radio station More FM's new intern to show customers how important the coffee sourcing process is.
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2012 |
Wyeth: Learning Surprise video library
Wyeth creates an online video library for parents to capture and share the learning achievements of their children in a fiercely competitive market.
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2012 |
Listerine helps Malaysia smile naturally!
Listerine targets Muslims in Malaysia using a message in their Holy Book.
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2012 |
Ikea Catalogue
Consumers in Australia who don't have too much confidence in Ikea, land up changing their point of view.
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2012 |
The Turkey 10
Bourbon brand WIld Turkey avoids its usual mass sports sponsorship and instead ropes in male audiences digitally.
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2012 |
Lipton Tea 'Proud to be Malaysian'
Lipton Tea launches webisodes to attract young, white-collared professionals in Malaysia.
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2012 |
Masters of Sound Collaboration
Sennheiser worked with a top UK artist allowing its Facebook fans to win the chance to record a track in the studio.
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2012 |
Wheel: One missed call
Wheel reaches out to the rural India through the 'missed call' concept.
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2012 |
Hindustan Unilever's ketchup brand Kissan employs integrated media to differentiate itself in a memorable way.
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2012 |
Seduction in a bottle
Slice tempts Indian youth to increase consumption.
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2012 |
Nike Nosotras Corremos
Nike used a Facebook app to attract younger women to take part in the women only 10k race in Mexico
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2012 |
Captain's Shack
Captain Morgan Rum finds a way around the liquor advertising ban in India through a branded TV show.
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2012 |
P&G Shiksha 'Unlearning to educate'
P&G converts skepticism into belief and action for one of its public service initiatives.
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2012 |
Volkswagen: The Race
To promote the new Golf GTI Volkswagen let potential customers join a virtual race showcasing the new features.
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2011 |
Pond's: Life is beautiful
Pond's paints India pink to raise awareness about breast cancer.
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2011 |
This Coca-Cola campaign allowed consumers to personalise their own cans and share a coke with friends through the use of digital, outdoor, on-pack and traditional media.
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2011 |
Unilever selected three male grooming brands to encourage the Indonesian public to get behind the South East Asia Games.
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2011 |
Chopular Culture
Meat and Livestock Australia gets its controversial endorser Sam Kekovich to become a part of pop culture for driving lamb sales.
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2011 - 2012 |
MTV Unplugged: Street TV
MTV puts up billboards pointing people to tune in to a radio frequency to promote its show MTV Unplugged in India.
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2011 - 2012 |
The Ship Song Project
Sydney Opera House launches a pan-media initiative to get people to view the place as more than just a classical arts destination.
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2011 |