Duracell tackles unhappy faces on Christmas morning by asking online shoppers: “Do you want Duracell with that?”
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2012 |
Mobile Memories
Carphone Warehouse creates a place where you can revisit all the mobiles you have ever owned.
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2012 |
Coke Zero Skyfall Mission
To coincide with the 23rd installment of the James Bond series, Skyfall, Coke Zero has set vending machine users a Bond style mission.
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2012 |
John Lewis: Never Knowingly Undersold
John Lewis continues its commitment to the 'Never Knowingly Undersold' brand message with a new advert
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2012 |
How the humble banana took on the energy snack world
This is a story of how the humble banana took on the energy snack world and won.
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2012 |
The world's biggest karaoke machine
Coca-Cola creates a giant karaoke machine that is the size of a 2-storey building in Taiwan.
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2012 |
Mentos: National Night
Mentos makes procreation its primary message on Singapore's National Day.
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2012 |
‘The Dark Knight Rises’ on mobile
The Dark Knight Rises makes use of mobile devices to create a buzz around its launch.
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2012 |
Listerine helps Malaysia smile naturally!
Listerine targets Muslims in Malaysia using a message in their Holy Book.
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2012 |
Headlines and coffee
Gulf News drives subscription rates and web traffic by targeting coffee drinkers with printed tweets.
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2012 |
Blogged & Bound
Toni & Guy makes use of fashion bloggers to assert its fashion credentials.
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2012 |
Fashion Like
To build engagement with customers, C&A transferred Facebook likes to in-store hangers so shoppers could buy the most popular items.
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2012 |
McDonald's Gets Grilled!
McDonald's comes up with the world’s first independently produced McDonald’s documentary in Australia to change perceptions about the brand.
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2012 |
Loewe 'A matter of personality'
Loewe finds a different communication approach for its new product line, the Connect ID.
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2012 |
Glamouriety by Benefit Cosmetics
In a B2B exercise, Benefit Cosmetics reaches out to its employees and key stakeholders globally to educate them about the history of the brand.
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2012 |
Dove Masterbrand Campaign
Dove gets Chinese women to change their conversation about beauty through extensive social media.
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2012 |
Free man with shoes
An independent retailer creates a buzz with a modern day discount Cinderella story.
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2012 |
Wheel: One missed call
Wheel reaches out to the rural India through the 'missed call' concept.
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2012 |
Adidas Originals gorilla attack
Adidas Originals creates a gorilla named Jason to create buzz around an exclusive party in Shanghai for the brand's promotion.
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2012 |
Ikea Catalogue
Consumers in Australia who don't have too much confidence in Ikea, land up changing their point of view.
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2012 |