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For Devlin's latest single Island Records worked with Aurasma to create the first ever augmented reality single release.
Samsung enlists the services of a Barcelona street artist to demonstrate the creative credentials of the Galaxy Note.
In an Apple dominated market, Samsung proves its credentials as a music device to a young Singapore audience.
Japanese mobile operator Docomo enrolls the help of Darth Vader.
Samsung recruits an army of real-time, roving personal reporters dispatched anywhere to provide moment-to-moment event testimonial.
Samsung promotes technology over product using a game where it isn't rude to point.
Samsung goes 3D in social media powered projection event in historic building takeover.
Samsung lets people experience what it’s like to do a ski jump with an interactive billboard
As Samsung launches its Galaxy tablet, Cream considers the role of tablets in marketing plans.
Samsung creates first ever gaming reality show to improve its connection with consumers.
Samsung launches its new Omnia touchscreen phone with a leftfield campaign that gets people asking ‘Where is Columbus’ finger?’
Samsung links Dutch revellers together by broadcasting their parties to the nation, driving sales up 58% in two weeks.
UK - Samsung Electronics UK has announced a 12-month partnership with pool and snooker operator Rileys to provide specially-equipped Sports Fanzones in their clubs nationwide.
Samsung launches its MP3 player to the world with a series of impromptu street parties.
TECHNOLOGY - Cream looks at the tools available to model shopping habits, and investigates the technology in the underrated world of brand activations
GLOBAL - Samsung is joining forces with Handmark, the mobile applications and services creator and distributor, to launch a new global venture fund.
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