Marketers slow to embrace social media
Despite social media spend now expected to exceed £1.9billion by 2014, making it a bigger marketing channel than both email and mobile, an survey has found that UK marketers do not feel they need to embrace social media to develop their own career. Read More
|
15/01/2010 10:23:00 |
Brands to the rescue
As brands struggle to achieve cut through with an increasingly cynical consumer and gaping holes in public funds widen, opportunities arise for advertisers to come to the rescue and deliver services to the public. Cream looks at what kind of services brands are offering to people and how such acts of ‘enlightened self-interest’ can ultimately add to bottom line Read More
|
12/01/2010 15:31:00 |
50% increase in social network use among women
USA - Women have truly integrated social media into every part of their lives, from friends and family, to networking, to shopping, according to a study by insights company SheSpeaks. Read More
|
12/01/2010 09:56:00 |
Kinetic launches Moving World research
90% of future population growth will take place in urban areas, according to the latest research from out-of-home agency Kinetic. Read More
|
08/01/2010 12:44:00 |
Regaining control of social media
GLOBAL - A new report out by UM Trendwatch is calling on the entertainment industry to re-evaluate the way it goes about marketing its releases, reclassify its traditional target demographics and look to leverage its primary asset – content. Read More
|
14/12/2009 12:03:00 |
Companies need to improve management of innovation process
Innovation is a top priority for companies looking to grow in the wake of the economic downturn, but flaws in managing innovation may hinder their progress, according to three studies released by Accenture. Read More
|
16/11/2009 10:09:00 |
69% of youth research all purchases online
Over 2/3 young people research all purchases online first and claim that celebrity endorsements are less important in determining their brand choices. Read More
|
04/11/2009 15:32:00 |
Illegal downloaders spend more on music
LONDON – People who are in the habit of downloading music illegally are among those who spend the most on buying recorded music, according to a new UK survey. Read More
|
03/11/2009 11:42:00 |
C is for context
Brands have long been handing over creative control to their consumer with ‘create our ad’ or ‘name our flavour’ User-Generated Content competitions, but do they ever really add long term value to either brand or consumer? By Hugh Jordan Read More
|
02/11/2009 13:58:00 |
Should we believe the children are our future?
Children are usually considered “the future” but it appears the older generations could hold the key to financial success. Read More
|
28/10/2009 09:19:00 |
Clients more optimistic than agencies, study shows
Clients are starting to feel optimistic about their economies, according to a survey of CEOs of privately held agencies conducted by Worldwide Parnters Inc (WPI). Read More
|
08/10/2009 14:54:00 |
APAC driving growth in global advertising
AMSTERDAM - As the global economy begins its turnaround, the global advertising market is showing signs of improvement. Read More
|
30/09/2009 16:26:00 |
Online adspend eclipses TV in UK
LONDON - Advertisers in the UK now spend more on the internet than they do on TV, according to figures from the Internet Advertising bureau (IAB) and accountancy firm, PricewaterhouseCooper. Read More
|
30/09/2009 16:02:00 |
Consumers prefer online video ads
Consumers prefer online video ads to regular TV commercials, according to a study by Facit Digital Read More
|
21/09/2009 15:09:00 |
Banks lose out in Interbrand brand value study
After a year of financial turmoil there have been big changes to Interbrand's 'Best Global Brands' ranking. Read More
|
21/09/2009 12:48:00 |
Coke brand value
Read More
|
21/09/2009 11:06:00 |
A changing game in sponsorship
The recession has had a major impact on the way companies are approaching sponsorship. A new IFM-Sports report looks at how the rules of the game are changing. Read More
|
04/09/2009 09:40:00 |
Volatile market for gin
2008 saw the global gin market turned on its head. Data provider International Wine and Spirit Report's latest findings shows which brands won and which lost in the turmoil. Read More
|
03/09/2009 16:37:00 |
Cream Insight Report: The death of the big idea
The big idea is dead. Long live the big ideal Read More
|
01/09/2009 00:00:00 |
Testing, testing
If the future of media is all about ideas, how can you tell which ones will resonate with consumers? Millward Brown's Sue Elms reports from the frontiers of media research. Read More
|
18/08/2009 09:52:00 |