by Mark St. Andrew, usacream.com, 02 June 2011, 11:19 AM
With increased competition for ad spend, audience and attention, Cream examines the future of TV after the digital debate.
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Kit Kat comes to life by creating a billboard poster chair for consumers to take a break in.
McFlurry went back to its roots and toured festivals in a bespoke McFlurry ice-cream van.
Rexona partners up with the Dutch football association, providing sweat-o-meters that encourage people to measure exertion levels and get active.
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