Cream is the only online intelligence service that indexes and analyses the world’s media and marketing innovations. Cream’s dynamic architecture helps companies share and reapply ideas and best practice across their global organisations.


What's Hot

  • GQ teams up with Citroën to create concept car

    03/03/2010 GQ, the men's lifestyle magazine brand, is teaming up with Citroën to launch a concept hybrid car. Read more

  • Credit Suisse reveals brands of the future

    02/03/2010 Credit Suisse has identified 27 “Great Brands of Tomorrow” including sportswear company Li Ning, Tsingtao Brewery, Uniqlo and Facebook. Read more

  • Estée Lauder creates division to drive marketing excellence

    26/02/2010 NEW YORK - Estée Lauder Companies has created a new Corporate Marketing Centre of Excellence to drive marketing excellence across the organisation Read more

  • VoD launch unifies UK broadcasters

    19/02/2010 UK - SeeSaw, a video on demand site featuring 3,000 hours of content form the BBC, Channel 4 and Five has launched in the UK, representing the first concerted effort by broadcasters to pool their content online. Read more

  • CBS Outdoor launches new electric paper technology

    16/02/2010 UK - CBS Outdoor has developed a new advertising format using electric paper technology on bus panels. Read more

  • Snickers has favourite Super Bowl ad

    08/02/2010 USA - A BBDO-created Snickers spot topped a poll of America's favourite commercials from this year's Super Bowl. Read more

  • Chinese energy giant to sponsor World Cup

    04/02/2010 BEIJING – Chinese energy giant Yingli Green Energy has announced that it has become the first renewable energy company to sponsor the FIFA World Cup to be held in South Africa later this year. Read more

  • Super Bowl still a top opportunity for brands

    04/02/2010 USA - CBS has revealed that it has sold all of its Super Bowl ad spots ahead of Sunday’s big game. Read more

  • Is live sport the last bastion of mass media?

    02/02/2010 Sporting events preserve the concept of event television. Has Pepsi got it wrong? Read more

  • Toyota plans marketing push to cope with recall crisis

    29/01/2010 GLOBAL - Toyota is planning a series of marketing communications to help car dealers cope with its big recall crisis. Read more

  • Hackers use Moscow billboard to broadcast porn

    18/01/2010 MOSCOW - A midnight traffic jam near Moscow’s Kremlin has been blamed on a pornographic film that suddenly began playing on a huge billboard. Read more

  • MTV tracks music consumption habits

    18/01/2010 EUROPE - Young people are using multiple platforms including online streaming and mobile phones to consume music, according to MTV’s ‘Back to Basics’ Study. Read more

  • BBH appoints regional Asia director

    14/01/2010 ASIA - BBH has appointed Paul Ward as regional operations director for Asia. Read more

  • ESPN to launch 3D channel

    07/01/2010 USA - ESPN is to launch a dedicated 3D television channel in June this year. Read more

  • Personalised newspaper launches

    05/01/2010 BERLIN – German company Niiu has launched a personalised web-to-print newspaper service aimed at young readers. Read more

  • PHD wins Unilever media business in Greater China

    18/12/2009 SHANGHAI – Omnicom Media Group’s PHD has won Unilever’s $440m media business in China from incumbent Mindshare. Read more

  • Sky to promote Europe's first 3D channel

    17/12/2009 LONDON - BSkyB is set to promote its 3D TV channel, Europe's first, with a nationwide 3D ad campaign launching in cinemas in the UK alongside James Cameron's 3D film 'Avatar'. Read more

  • IBM reveals 5 innovations set to make our cities ‘smarter’

    15/12/2009 USA - IBM has picked five emerging technologies it believes are to transform cities across the globe between now and 2015 in its fourth annual ‘Next 5 in 5’ innovation predictions. Read more

  • IAA promotes hope

    15/12/2009 COPENHAGEN - The International Advertising Association (IAA) has launched an international campaign in an effort to empower citizens to have their voices heard on the topic of climate change. Read more

  • Stella Artois Debuts Online Film Festival

    14/12/2009 LONDON - Stella Artois is launching an online film festival to support the idea that you can be stylish and green at the same time. Read more

  • Green advertising 'too bland and boring'

    14/12/2009 GLOBAL - Green benefits have little impact on a consumer purchase decision, according to a global sentiment survey conducted by Textappeal. Read more

  • Magna optimistic with ad spend forecast

    09/12/2009 GLOBAL - Magna, the insight arm of Mediabrands, is predicting global ad spend growth of 6% in 2010. Read more

  • Businesses confident about the future

    07/12/2009 UK - Marketers are optimistic about the prospects of their businesses and the UK economy in 2010, according to a Chartered Institute of Marketing survey. Read more

  • What is Cream?

    07/12/2009 Find out about the insights and analytical tools that are housed on Cream. Read more

  • DIY mobile app service launched

    01/12/2009 UK - Technology developer Golden Gekko is releasing a service that allows clients to build their own mobile applications from as little as £100 (€110). Read more

  • Ambitious project crowd-sources acquisition funds

    26/11/2009 USA - Two US ad agencies have launched a project to raise $300m in funds to acquire Pabst Brewing Co. Read more

  • Nesta launches Innovation Index

    26/11/2009 UK - The National Endowment for Science, Technology and the Arts (Nesta) has unveiled its first Innovation Index today. Read more

  • FMA call for entries

    24/11/2009 GLOBAL - The global media and marketing industry will celebrate the best in media thinking and communications strategy at the fourth annual Festival of Media. Read more

  • YouTube launches full-length show section

    20/11/2009 UK - YouTube has launched a new section for full-length TV programmes for UK users. Read more

  • Celebrity power influences younger consumers

    19/11/2009 Celebrity endorsements influence the buying habits of 18 to 34-year-olds more than older age groups, according to a Mediaedge:cia (MEC) study. Read more

  • Experts call for restrictions on marketing of cosmetic surgery

    16/11/2009 LONDON - The British Association of Aesthetic Plastic Surgeons (Baaps) has called for restrictions on the marketing of cosmetic surgery. Read more

  • Brands to the rescue

    13/11/2009 GLOBAL - Should advertisers make up for shortfalls in public spending? Read more

  • Print: It’s not dead yet!

    12/11/2009 Print titles are coming out fighting with a range of innovations that enhance the medium. Read more

  • GSMA founds health innovation centre

    11/11/2009 MANCHESTER - The GSMA is to establish an innovation centre to develop and evaluate mobile health innovations. Read more

  • Digital giants provide passengers with wi-fi as service

    11/11/2009 USA - Google, Yahoo, eBay and Microsoft are falling over each other to provide consumers with free wi-fi access in airports and public spaces in the run up to Christmas. Read more

  • US companies outsourcing innovation

    10/11/2009 USA - Research and development is increasingly being outsourced by US companies. Read more

  • No longer lost in translation

    09/11/2009 LONDON - Augmented reality glasses have been developed, projecting real-time language translation directly into people's eyes. Read more

  • Sustainability benchmarking

    09/11/2009 We are all used to seeing nutrition labels on food, giving us a summary of calories, fat and salt content. Read more

  • Regional power to dwindle in global companies

    06/11/2009 GLOBAL - Regional layers of management within global companies are set to become less important, according to WPP’s Sir Martin Sorrell. Read more

  • OMG launches annual Innovations Forum

    05/11/2009 DUBAI - Omnicom Media Group, the holding of OMD and PHD, will stage its first annual event on innovative approaches in media next week. Read more

  • Google innovates to take on sat-nav companies

    02/11/2009 Google is taking on GPS mapping and satellite navigation companies with a free turn-by-turn GPS mapping service. Read more

  • Friends Reunited? What's that?

    29/10/2009 UK - Do you remember Friends Reunited? Somewhere in the depths of your mind you might be able to recall Facebook's less fun, paid-for predecessor... Read more

  • Consumers should not fear behavioural targeting

    29/10/2009 LONDON - Consumers need more information and education about online privacy and online behavioural advertising (OBA), a new survey has revealed. Read more

  • Google helps you navigate the musical landscape

    29/10/2009 GLOBAL - Google has launched a music search feature which incorporates streaming audio previews. Read more

  • Economic crisis hits innovation

    28/10/2009 BRUSSELS - The recession has stifled new patent applications, despite 2009 being the European Year of Creativity. Read more

  • Twitter signs deals with Google and Microsoft

    23/10/2009 GLOBAL - Google and Microsoft have both signed a deal with Twitter that will see the search giants incorporate tweets into their search results. Read more

  • The importance of being happy

    21/10/2009 GLOBAL - Coke is teaching the world how to be happy, by appointing a team of Happiness Ambassadors to show us the way Read more

  • Surfing the net makes you clever

    21/10/2009 LOS ANGELES - Surfing the net could improve brain function, according to UCLA scientists Read more

  • Verizon brings tweeting to the small screen

    20/10/2009 USA - Verizon is bringing social media to TV, with a Twitter widget for its fibre optic TV service, FiOS TV. Read more

  • Innovation must be purpose-driven

    20/10/2009 USA - Brands need to be purpose-driven in their innovation, according to Procter & Gamble's group president, North America, Melanie Healey. Read more

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