en-gb
MySpace UK audience tumbles as Facebook hits new milestone.
UK - Data from ComScore shows that MySpace's UK audience fell 49% during the last year.
http://usacream.com/listing-rss/17799/22629/myspace-uk-audience-tumbles-as-facebook-hits-new-milestone/ Fri, 23 Jul 2010 22:13:00 GMT
Condom challenge Scandinavian condom brand motivates people to have more sex and make the world a better place.
http://usacream.com/listing-rss/17798/22622/condom-challenge/ Thu, 22 Jul 2010 18:35:00 GMT
Virtual currency plans for social network
GLOBAL – Facebook is to launch its own virtual currency this September.
http://usacream.com/listing-rss/17799/22588/virtual-currency-plans-for-social-network/ Tue, 20 Jul 2010 20:48:00 GMT
Reckitt Benckiser to use social gaming in graduate recruitment drive
UK - Reckitt Benckiser is to use Facebook in its new recruitment drive for graduates and early career sales and marketing professionals using an app called “poweRBrands”.
http://usacream.com/listing-rss/17799/22545/reckitt-benckiser-to-use-social-networking-in-graduate-recruitment-drive/ Fri, 16 Jul 2010 13:07:00 GMT
FT invites female execs to define ideal consumer
APAC - The Financial Times is using an online competition to reach media planners and advertisers in Hong Kong and Singapore.
http://usacream.com/listing-rss/17799/22538/ft-invites-female-execs-to-define-perfect-consumer/ Fri, 16 Jul 2010 21:27:00 GMT
Starbucks achieves new record on Facebook
GLOBAL - Starbucks has become the first brand on Facebook to collect a fan base of 10 million. This growth comes on the heels of Lady Gaga becoming the first person to gather the same number of fans.
http://usacream.com/listing-rss/17799/22537/starbucks-achieves-new-record-on-facebook/ Thu, 15 Jul 2010 14:19:00 GMT
Unilever renews Time Warner tie-up
GLOBAL - Unilever has extended its deal with Time Warner for product promotion across multiple global platforms.
http://usacream.com/listing-rss/17799/22536/unilever-renews-time-warner-partnership/ Thu, 15 Jul 2010 12:43:00 GMT
Twitter launches earlybird deals
GLOBAL - Twitter has announced the launch of the @earlybird account, providing followers with exclusive deals in entertainment, fashion, technology, beauty, travel etc.
http://usacream.com/listing-rss/17799/22534/twitter-launches-earlybird-deals/ Thu, 15 Jul 2010 21:51:00 GMT
Increased internet use widens China’s doors for global businesses
OPINION - In light of the recent internet white paper Chinese issued by the Chinese government, the country's largest advertising and branded content agency outlines the role of social media as brands try to navigate this unique market.
http://usacream.com/listing-rss/17799/22533/increased-internet-use-widens-china’s-doors-for-global-businesses-/ Thu, 15 Jul 2010 21:22:00 GMT
Social media continues to rise
GLOBAL - Rapid online growth in Asia Pacific means that now three-quarters of the world’s population are accessing social media websites, according to Nielsen.
http://usacream.com/listing-rss/17799/22527/social-media-continues-to-rise/ Wed, 14 Jul 2010 12:38:00 GMT
Gay and Lesbian adults “heaviest” social network users
US - An online survey conducted by Harris Interactive suggests that the majority of gay and lesbian adults are reading online blogs.
http://usacream.com/listing-rss/17799/22526/gay-and-lesbian-adults-“heaviest”-social-network-users/ Wed, 14 Jul 2010 23:59:00 GMT
Facepark As part of its “Be Stupid” campaign, Diesel exposes some of the silliness of social media to the real world.
http://usacream.com/listing-rss/17798/22523/diesel-facepark-/ Wed, 14 Jul 2010 22:42:00 GMT
Google wins landmark European Adwords case
EUROPE - The European Court of Justice has ruled in favour of Google in a dispute over European trademark law.
http://usacream.com/listing-rss/17799/22507/google-wins-landmark-adwords-case/ Tue, 13 Jul 2010 18:01:00 GMT
Tweeting the UKs holidays
Vodafone creates a Twitter holiday map to promote its decision to abolish roaming charges this summer
http://usacream.com/listing-rss/17798/22504/tweeting-the-uks-holidays/ Tue, 13 Jul 2010 14:00:00 GMT
Computing in the clouds
Google has teamed up with Virgin America for 'Day in the Clouds', an online scavenger hunt
http://usacream.com/listing-rss/17798/22502/computing-in-the-clouds/ Tue, 13 Jul 2010 12:22:00 GMT
Ultimate Woman
Lynx (Axe) creates an interactive 'Ultimate Woman' machine to advertise its new Lynx 3 fragrance.
http://usacream.com/listing-rss/17798/22499/ultimate-woman/ Tue, 13 Jul 2010 23:53:00 GMT
Hot wake up call for cooling gel
Neutrogena gives Hong Kong's men a wake-up call from superstar Elanne Kwong, to promote its new Cooling Cleansing Gel.
http://usacream.com/listing-rss/17798/22497/hot-wake-up-call-for-cooling-gel/ Tue, 13 Jul 2010 23:31:00 GMT
Domino's credits social media for sales growth UK - Domino's Pizza has reported a 29% surge in pre-tax profits to £17.5m, buoyed by a strong social media strategy.
http://usacream.com/listing-rss/17799/22493/dominos-attributes-growth-to-social-media/ Mon, 12 Jul 2010 17:29:00 GMT
Google opens up Android development
GLOBAL - Google has launched a new tool today that enables anyone to create an app for Android phones.
http://usacream.com/listing-rss/17799/22477/google-opens-up-android-development/ Mon, 12 Jul 2010 21:12:00 GMT
Luring Americans to Canada
The Canadian Tourism Commission lures Americans to book a Canadian holiday
http://usacream.com/listing-rss/17798/22462/luring-americans-to-canada/ Fri, 09 Jul 2010 22:37:00 GMT
The Genographic Project
IBM develops a programme to collect and analyse DNA samples from people to map global migratory patterns dating back 150,000 years
http://usacream.com/listing-rss/17798/22453/the-genographic-project/ Thu, 08 Jul 2010 18:51:00 GMT
TripAdvisor launches travel creative challenge
GLOBAL - In an effort to show the effectiveness of display advertising, TripAdvisor is challenging travel brands and advertising agencies to create an ad campaign which will run on the travel website.
http://usacream.com/listing-rss/17799/22447/tripadvisor-launches-creative-challenge/ Thu, 08 Jul 2010 23:24:00 GMT
YouTube aims to capture 'Life in a Day’
GLOBAL - LG Electronics is partnering with YouTube for the launch of the ‘Life in a Day’ global experiment.
http://usacream.com/listing-rss/17799/22443/youtube-lg-campaign/ Thu, 08 Jul 2010 22:30:00 GMT
Photochains
Canon create online social photography initiative.
http://usacream.com/listing-rss/17798/22430/photochains/ Wed, 07 Jul 2010 12:38:00 GMT
Yahoo! launches search-led blog
GLOBAL - Yahoo! is set to launch a news blog which will cover news based on the search data that is collects every day from its users.
http://usacream.com/listing-rss/17799/22417/yahoo-launches-search-led-blog/ Wed, 07 Jul 2010 23:28:00 GMT
Paramount launches virtual cinema in new social media drive.
GERMANY - Bigmouthmedia develops a virtual cinema for Paramount in Germany.
http://usacream.com/listing-rss/17799/22342/paramount-launches-virtual-cinema-in-new-social-media-drive/ Mon, 05 Jul 2010 14:08:00 GMT
It was all yellow
Yellow Pages New Zealand creates a crowdsourced Yellow chocolate bar
http://usacream.com/listing-rss/17798/19556/it-was-all-yellow/ Thu, 01 Jul 2010 14:57:00 GMT
It's no picnic
Australian chocolate lovers create more than 200 adverts in speed-eating challenge
http://usacream.com/listing-rss/17798/20293/it's-no-picnic/ Thu, 01 Jul 2010 12:19:00 GMT
HBO steps up UK presence
UK – HBO, the US TV network has launched a UK website to promote some of its most popular shows including The Wire, The Sopranos, True Blood and Curb Your Enthusiasm.
http://usacream.com/listing-rss/17799/22314/hbo-website-launches-in-uk/ Thu, 01 Jul 2010 23:15:00 GMT
Tansu shoe
Onitsuka Tiger promotes the brand’s Japanese heritage
http://usacream.com/listing-rss/17798/22309/onitsuka-tansu-shoe-global-(1)/ Thu, 01 Jul 2010 22:11:00 GMT
Hulu introduces Plus service
USA - After weeks of speculation that it is going to tweak is business model, Hulu has introduced Hulu Plus, a subscription and ad supported service.
http://usacream.com/listing-rss/17799/22301/hulu-reveals-business-model/ Wed, 30 Jun 2010 19:07:00 GMT
Innovations in digital media can reshape politics
UK - Innovations in digital media and young people’s growing engagement with issues such as climate change represent an opportunity to reshape politics, Lord Puttnam will tell a specially invited audience of school pupils in the House of Lords today.
http://usacream.com/listing-rss/17799/22277/innovations-reshape-politics/ Tue, 29 Jun 2010 23:49:00 GMT
Google ordered to stop Chinese redirection
CHINA - The Chinese government has said Google would lose its mainland internet license on Wednesday (30 June), if the company continues to automatically redirect users of its Google.cn site to its Hong Kong page.
http://usacream.com/listing-rss/17799/22275/google-ordered-to-stop-redirecting-chinese-users/ Tue, 29 Jun 2010 23:16:00 GMT
Bmi launches loyalty scheme
EUROPE - Bmi has launched a customer-retention programme that will give discounts on selected fares once a month, following a restructure programme earlier this year.
http://usacream.com/listing-rss/17799/22262/bmi-launches-loyalty-scheme/ Mon, 28 Jun 2010 22:55:00 GMT