Cream is the only online intelligence service that indexes and analyses the world’s media and marketing innovations. Cream’s dynamic architecture helps companies share and reapply ideas and best practice across their global organisations.


What's Hot

  • The Cream 100

    16/04/2010 A full list of Cream's 100 most innovative companies, as featured in our book "No Apples: 100 Other Top Innovators" Read more

  • Festival rises from the ashes

    16/04/2010 Plans for the Festival of Media are in full swing, despite attempts by an Icelandic volcano to disrupt proceedings. Read more

  • Twitter unveils new ad model

    13/04/2010 GLOBAL - Twitter co-founder Biz Stone has announced details of the new commercialisation of Twitter on his blog. Read more

  • Pizza Hut targets ATM users on payday

    13/04/2010 UK – Pizza Hut is targeting ATM users in the last week of each month to coincide with pay day. Read more

  • Domino’s recruits fans to sell pizza

    12/04/2010 UK - Domino’s Pizza has launched a widget that allows consumers to act as affiliate marketers for the brand through their social networking pages and blogs. Read more

  • Europe's longest interactive projection wall launches

    08/04/2010 UK - Projection Advertising has installed Europe’s longest motion-triggered interactive projection screen. Read more

  • Vote now

    06/04/2010 The voting site for The People’s Award at the 2010 Festival of Media is now live. Stand up and be counted! Read more

  • The iPad has landed

    06/04/2010 USA – Apple sold more than 300,000 iPads in the US on its first day of sales (Saturday 3 April) as well as one million apps and 250,000 ebooks from its iBookstore. Read more

  • Full agenda for Festival of Media revealed

    01/04/2010 The agenda for the Festival of Media has been finalised and we are proud to reveal... Read more

  • Apple to launch iPad this weekend

    30/03/2010 USA - Apple has announced that its iPad is to launch in the US on Saturday 3 April, although the UK launch has been delayed to 26 April. Read more

  • China Unicom drops Google

    26/03/2010 CHINA - China Unicom, the second biggest mobile operator in China, has dropped Google’s search function from its Android handsets in the wake of the internet company’s decision to offer uncensored searches. Read more

  • Human brain adapting to social media

    25/03/2010 UK - Consumers are evolving to promote and operate within social media, according to a new report from Conquest Read more

  • ECRM and the power of engagement

    18/03/2010 Electronic Customer Relationship Management (eCRM) specialist Felix Velarde explains how to use the data to improve customer engagement and deliver great ROI. Read more

  • Brightsolid completes acquisition of Friends Reunited

    18/03/2010 UK - Brightsolid has completed its acquisition of Friends Reunited Group from ITV plc for £25 million, following clearance by the Competition Commission. Read more

  • Retailer seeks green business ideas from consumers

    12/03/2010 UK - Marks & Spencer hopes to enhance its “green” image with the launch of a new online competition to find environmentally friendly business ideas. Read more

  • YouTube offers mobile advertising

    12/03/2010 USA - US and Japanese companies will now be able to advertise on YouTube’s mobile websites. Read more

  • Clarins crowdsources luxury brand, without a product

    09/03/2010 GLOBAL – Clarins has embarked on a global crowdsourcing project to shape the identity of its latest brand. Read more

  • LBi and Bigmouthmedia merge

    26/02/2010 UK - LBi International the global marketing and technology agency, is to merge with SEO and Internet marketing specialist Bigmouthmedia, creating “Europe’s largest digital agency”. Read more

  • Estée Lauder creates division to drive marketing excellence

    26/02/2010 NEW YORK - Estée Lauder Companies has created a new Corporate Marketing Centre of Excellence to drive marketing excellence across the organisation Read more

  • Facebook tops innovation ranking

    25/02/2010 GLOBAL - Facebook is the world’s most innovative company, according to a ranking from Fast Company. Read more

  • Mums make time for online

    25/02/2010 USA - The online consumption habits of US mothers increases after having a baby, according to figures from eMarketer. Read more

  • Puma launches solar-powered mobile phone

    22/02/2010 EUROPE - Sagem Wireless is partnering with German sportswear brand Puma to launch a solar-powered mobile phone Read more

  • VoD launch unifies UK broadcasters

    19/02/2010 UK - SeeSaw, a video on demand site featuring 3,000 hours of content form the BBC, Channel 4 and Five has launched in the UK, representing the first concerted effort by broadcasters to pool their content online. Read more

  • CBS Outdoor launches new electric paper technology

    16/02/2010 UK - CBS Outdoor has developed a new advertising format using electric paper technology on bus panels. Read more

  • Yahoo and Nectar begin direct digital trials

    15/02/2010 UK – Nectar, the UK consumer loyalty card, is working with Yahoo to create an ultra-targeted digital marketing service for brands. Read more

  • Anti-smoking charity launches viral campaign

    10/02/2010 UK - Anti-smoking charity Quit has launched a viral campaign to raise awareness about lung health and drive smokers to call the charity’s dedicated Quitline which provides counselling and support for smokers across the country. Read more

  • Initiative appoints head of social media division

    08/02/2010 LONDON - Initiative has appointed Raquel Krouse to head up the network’s social media division, Prophesee. Read more

  • Unilever plans marketing and innovation push

    05/02/2010 LONDON - Unilever is to increase investment in marketing and innovation, having seen this strategy start to pay off in 2009. Read more

  • Poke's Tait to join W+K

    04/02/2010 UK – Digital creative agency Poke’s co-founder Iain Tait it to leave the digital agency to join Wieden+Kennedy in the US. Read more

  • Multimedia campaigns most effective

    01/02/2010 Multimedia campaigns typically result in higher response rates than alternatives concentrating on single channels, a new study has found. Read more

  • Nokia claims 1m daily app downloads

    29/01/2010 LONDON - Nokia's Ovi application store is now attracting one million downloads a day around the world, the company has claimed. Read more

  • Dentsu acquires digital agency

    27/01/2010 USA - The US arm of Dentsu has acquired the digital agency Innovation Interactive. Read more

  • Orange innovates with commercial offering

    26/01/2010 Orange is rolling out a new mobile advertising service that enables brands to engage and interact directly with segments of its customer base. Read more

  • Digital content to help companies reach consumers

    22/01/2010 GLOBAL - Media and entertainment companies are investing in digital technology to reach consumers directly, according to an Accenture survey. Read more

  • Procter & Gamble to enter e-commerce

    20/01/2010 FMCG giant Procter & Gamble is to launch an online store that will act as a testing ground for new products and marketing efforts. Read more

  • Hackers use Moscow billboard to broadcast porn

    18/01/2010 MOSCOW - A midnight traffic jam near Moscow’s Kremlin has been blamed on a pornographic film that suddenly began playing on a huge billboard. Read more

  • Marketers slow to embrace social media

    15/01/2010 London - UK marketers do not feel they need to embrace social media to develop their own career, a survey reveals. Read more

  • Google reconsiders its presence in China

    13/01/2010 Internet blogs have gone into meltdown after Google announced that after several security breaches, it has been forced to review its operations in China. Read more

  • Gaming most popular online activity for tweens

    12/01/2010 LONDON - Nearly 80% of tweens spend the majority of their time on the internet playing games, according to a new report. Read more

  • 50% increase in social network use among women

    12/01/2010 USA - Women have truly integrated social media into every part of their lives, from friends and family, to networking, to shopping, according to a study by insights company SheSpeaks. Read more

  • Glaceau Vitaminwater unveils new drink on Facebook

    08/01/2010 USA - Coca-Cola has unveiled a new flavour for its Glaceau Vitaminwater drink called Connect, after a promotion run on social network site Facebook. Read more

  • ESPN to launch 3D channel

    07/01/2010 USA - ESPN is to launch a dedicated 3D television channel in June this year. Read more

  • Google launches rival to iPhone

    06/01/2010 USA - Google has launched its first mobile phone handset, called Nexus One, which combines the hardware from the HTC Corporation with Android software Read more

  • Personalised newspaper launches

    05/01/2010 BERLIN – German company Niiu has launched a personalised web-to-print newspaper service aimed at young readers. Read more

  • Driving connectivity

    23/12/2009 USA – Ford will turn its vehicles into rolling wifi hotspots when it introduces the second generation of its SYNC in-car connectivity system next year. Read more

  • Simon Fuller launches global web reality show

    18/12/2009 LOS ANGELES - Simon Fuller , music manager and creator of shows including American Idol, is to launch a global web reality show called “If I Can Dream”, bypassing TV in favour of Hulu and sponsored by brands including Ford and Pepsi. Read more

  • ‘A great day for Innovation Europe’

    17/12/2009 EUROPE - The European Institute of Innovation and Technology (EIT) has chosen climate change, sustainable energy and information and communication technology as the subjects of its first three programmes Read more

  • IBM reveals 5 innovations set to make our cities ‘smarter’

    15/12/2009 USA - IBM has picked five emerging technologies it believes are to transform cities across the globe between now and 2015 in its fourth annual ‘Next 5 in 5’ innovation predictions. Read more

  • Stella Artois Debuts Online Film Festival

    14/12/2009 LONDON - Stella Artois is launching an online film festival to support the idea that you can be stylish and green at the same time. Read more

  • Online bank sweeps innovation awards

    10/12/2009 UK - Online bank First Direct has been recognized for best innovation in three categories at the Econsultancy Innovation Awards Read more

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